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Chronicles

The story behind the story

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A look at Alphabet X's Mineral project to build unmanned rovers with sensors and cameras for collecting data that helps agricultural companies improve yields

When Deb Menicos walks a strawberry field, she doesn't just look at the berries.  Menicos, who holds a Ph.D. in plant breeding … Tweets: @theteamatx , @chafkin , @rpethe , and @business Tweets: @theteamatx : “Breeders and crop researchers are still going into the fields with tape measures and notepads.” @chafkin walks through strawberry fields with X's project Mineral and @DriscollsBerry to explore how better data and tech can help farmers make decisions. https://www.bloomberg.com/... Max Chafkin / @chafkin : moonshots, but instead of the moon its a strawberry field in santa cruz county, and instead of a shot it's meticulously counting leaves. my look at the latest from Google X for @bw https://www.bloomberg.com/... Rhishi Pethe / @rpethe : So excited to share what the Mineral team has been doing out in the field with our incredible partners @driscollsberry and @syngenta — counting strawberries and working on the future of sustainable agriculture! 🍓 Thank you to @chafkin & @business! https://www.bloomberg.com/... @business : Google's famous moonshot lab is shifting away from flashy ventures like flying wind turbines toward more practical projects like counting strawberries https://www.bloomberg.com/... via @BW

Bloomberg Max Chafkin

Discussion

  • @theteamatx @theteamatx on x
    “Breeders and crop researchers are still going into the fields with tape measures and notepads.” @chafkin walks through strawberry fields with X's project Mineral and @DriscollsBerry to explore how better data and tech can help farmers make decisions. https://www.bloomberg.com/..…
  • @chafkin Max Chafkin on x
    moonshots, but instead of the moon its a strawberry field in santa cruz county, and instead of a shot it's meticulously counting leaves. my look at the latest from Google X for @bw https://www.bloomberg.com/...
  • @rpethe Rhishi Pethe on x
    So excited to share what the Mineral team has been doing out in the field with our incredible partners @driscollsberry and @syngenta — counting strawberries and working on the future of sustainable agriculture! 🍓 Thank you to @chafkin & @business! https://www.bloomberg.com/...
  • @business @business on x
    Google's famous moonshot lab is shifting away from flashy ventures like flying wind turbines toward more practical projects like counting strawberries https://www.bloomberg.com/... via @BW
  • @bw @bw on x
    Google's famous moonshot lab is shifting away from flashy ventures like flying wind turbines toward more practical projects like counting strawberries https://www.bloomberg.com/...