Sequoia's 14,000-word SBF profile by journalist Adam Fischer was mishandled and, since being deleted, has served no purpose other than to embarrass the firm
A now-infamous profile of the fallen FTX founder illustrates the predictable dangers of corporate content creation. But first... Tweets: @ericnewcomer , @ashleevance , @shonaghosh , @ericjang11 , and @bradstone Tweets: Eric Newcomer / @ericnewcomer : perhaps the content marketing industrial complex gravely underestimated the value of grounded, level-headed stories. the downside of euphoric self-published propaganda is that you can look quite foolish later. @BradStone looks at @sequoia's SBF profile https://www.bloomberg.com/... Ashlee Vance / @ashleevance : .@BradStone on the FTX+Sequoia sponcon debacle https://www.bloomberg.com/... Shona Ghosh / @shonaghosh : All VCs do is sweep their failures under the rug and then babble on about how we need to embrace risk. Cf: - Pollen (Total silence from funders) - Wonga (Backers quietly deleted it off their site) https://twitter.com/... Eric Jang / @ericjang11 : I wish @sequoia hadn't deleted https://web.archive.org/... it was a good article that gave me insight into @SBF_FTX and Alameda's early days. More importantly, VCs should not be afraid to own their failures instead of sweeping them under the rug Brad Stone / @bradstone : So about that memory-holed SBF profile on the Sequoia Capital website, and the predictable dangers of VC-sponsored content creation. Today's @technology daily newsletter: https://www.bloomberg.com/... via @technology