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Chronicles

The story behind the story

days · browse · Enter similar · o open

Twitter reactivates its gray “Official” badge for select brands and outlets, after a wave of impersonations, hoaxing, and other chaos by purchased blue checks

Elizabeth Lopatto / The Verge :

The Verge Elizabeth Lopatto

Discussion

  • @elonmusk Elon Musk on x
    @MKBHD I just killed it
  • @elonmusk Elon Musk on x
    As Twitter pursues the goal of elevating citizen journalism, media elite will try everything to stop that from happening
  • @elonmusk Elon Musk on x
    Mainstream media will still thrive, but increased competition from citizens will cause them to be more accurate, as their oligopoly on information is disrupted
  • @elonmusk Elon Musk on x
    Going forward, accounts engaged in parody must include “parody” in their name, not just in bio
  • @mkbhd Marques Brownlee on x
    Update: It's now gone https://twitter.com/...
  • @jasonschreier Jason Schreier on x
    Can't imagine why all the advertisers are pulling out of Twitter lmao https://twitter.com/...
  • @mkbhd Marques Brownlee on x
    So now there's two verified checks. One that shows next to your profile in replies, in retweets, and everywhere else: It means you're a Twitter Blue subscriber. The other one ("Official") only shows up on certain profiles and on tlmeline...... https://twitter.com/...
  • @dieworkwear Derek Guy on x
    https://twitter.com/...
  • @elonmusk Elon Musk on x
    We're adding a “Parody” subscript to clarify
  • @donie Donie O'Sullivan on x
    Twitter has verified Jesus Christ. h/t @Shayan86 https://twitter.com/...
  • @misterratt Matt Ratt on x
    Twitter Blue is going about as well as everyone predicted, and it's an amazing spectacle to watch. Like a train crash filled with glitter. https://twitter.com/...
  • @theofficialword Jarrod Murray on x
    Going great https://twitter.com/...
  • @zoeschiffer Zoë Schiffer on x
    The announcement was posted on Slack: “An update on what we did tonight: hid the entry point to Twitter Blue, added the ‘official’ label for ONLY advertisers. Note: here is at least one way for users to sign up for Blue. Legacy Blue users can go to subscriptions and upgrade” 2/
  • @mmasnick Mike Masnick on x
    I see the “verification” system is going juuuuuuuuuuuust great. https://twitter.com/...
  • @geoffreyfowler Geoffrey A. Fowler on x
    Would the real @EdMarkey & @blaireerskine please stand up? In a @washingtonpost test, I got imposter versions of the senator & comedian “verified” blue check marks (w/ their permission). All it took was $8 and a spare phone. Twitter never challenged it: https://www.washingtonpost…
  • @loupas @loupas on x
    Dear @elonmusk In the 14 days you've been “chief twit” you've severely damaged @twitter, some think irrevocably. I hope that's not true, but, increasingly, I fear it is. It's clear that leading Twitter is not among your many talents. I would like to offer five suggestions: 🧵
  • @octal Ryan Lackey on x
    Thank you Elon, it has all been worth it for this. https://twitter.com/...
  • @jeremypeppas Jeremy Peppas on x
    Some enterprising tech writer, @TaylorLorenz or @CaseyNewton maybe, should do a story in the absolute panic that has set in at some federal/state agencies about the twitter meltdown. Many are limited on social to only Twitter and their primary outreach tool is a mess.
  • @hardin Brandon Hardin on x
    elon basically forcing brands to tweet things like “we're sorry you ever thought insulin could be free,” incredible scenes https://twitter.com/...
  • @thebrianmcmanus Brian McManus on x
    DojaCat is my celebrity crush because she is fucking hilarious [Image of Doja Cat parodying Elon Musk on Twitter]
  • @bennyjohnson Benny Johnson on x
    One way to potentially decrease the frequency of this could be to subject newly subscribed Twitter Blue users to a 24 hour review time for a name change and profile picture change (only if they change both) so they can be approved to prevent it. https://twitter.com/...
  • @rmac18 Ryan Mac on x
    Last night as parody brand accounts tweeted about Tesla using child labor and SpaceX ceasing missions, engineers were frantically trying to rush out a change to put an “official” label on important accounts. “Request is from Elon,” one manager wrote. https://www.nytimes.com/...
  • @green_footballs Charles Johnson on x
    Musk is now restoring the verified badges of outright Nazis. That's sure to inspire advertiser confidence. https://twitter.com/...
  • @alanisnking Alanis King on x
    Can you imagine spending $44 billion to do this to yourself https://twitter.com/...
  • @akiperitz Aki Peritz on x
    This tweet has been up for 16 hours. Something something something brand reputation https://twitter.com/...
  • @emilygorcenski Emily Gorcenski on x
    I love how I'm the one who broke this story and haven't received a single h/t https://twitter.com/...
  • @chadfelixg Chad Felix Greene on x
    It would help if verified journalists AND organizations/news sites weren't permitted to block without good reason decided by a team at Twitter. As it stands now, most have already insta or pre-blocked anyone who has or would challenge their narratives. https://twitter.com/...
  • @cleoabram Cleo Abram on x
    as an independent journalist, I'm all for increased competition in news! ... you still need to be able to verify identity as a way to signal trustworthiness. that's not a “big media” problem. https://twitter.com/...
  • @justin_fenton Justin Fenton on x
    what are you TALKING about https://twitter.com/...
  • @rakeshlobster Rakesh Agrawal on x
    Great thread from a brand marketer. My product mantra has always been Technology + Psychology = Great products. But the proportions vary. For mass market consumer products, psychology is more important. https://twitter.com/...
  • @mehdirhasan Mehdi Hasan on x
    Yes it's the ‘media elite’ that's causing all the chaos on this site right now and forcing mass resignations and possible bankruptcy at Twitter. (Also, forgive me, but I'd argue the multibillionaire owner of Twitter counts as part of any 'media elite.') https://twitter.com/...
  • @joycewhitevance Joyce Alene on x
    This is disturbing. Twitter plays an important role in our public discourse. When it makes a mistake, as it has with the new blue check policy, it needs to take corrective active. Mistakes happen. Leaders earn the trust of people on their platform by owning & correcting them. htt…
  • @baddiel David Baddiel on x
    It is a key thing now that even the most elitist of the elite is not in their own minds a member of the elite. https://twitter.com/...
  • @geoffreyfowler Geoffrey A. Fowler on x
    @EdMarkey ... My test took 15 min. For faux @blaireerskine, I set up an account that replaces the lowercase L in her name with an uppercase I. For @EdMarkey I added “real” to his name. Twitter never challenged why I was “verifying” names identical to public figures. https://www.w…