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Chronicles

The story behind the story

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Filing: in its case against Meta's Within acquisition, the FTC asks a judge to remove some allegations of anticompetitive effects in the VR fitness app market

Leah Nylen / Bloomberg :

Bloomberg Leah Nylen

Context & Ripple Effects

The FTC's Within fight began chaotically — Meta reportedly learned of the regulator's opposition via a tweet rather than formal notice, and the agency never sought sworn testimony before filing. Now, ahead of the court's ruling on a preliminary injunction, the FTC is asking the judge to strike some allegations about the VR fitness app market specifically — an admission that parts of its competitive-harm case cannot survive scrutiny.

The narrowing matters because the FTC had staked the case on Within's Supernatural app proving Meta would dominate connected fitness; cutting those claims leaves the broader AR/VR argument carrying the whole challenge.

First-order effects

  • Meta's acquisition review proceeds with a thinner evidentiary record against it, as the FTC voluntarily shrinks the set of harms it claims the deal would cause in VR fitness.

Second-order effects

  • A case trimmed of its weakest claims still failed to persuade the courts: the judge went on to reject the FTC's preliminary injunction bid, and within weeks the agency abandoned its own administrative trial, handing Meta a final victory on the deal.

Third-order effects

  • The episode shows the structural limit of the Khan FTC's approach — opposing mergers on broad market-definition arguments without deep evidentiary groundwork invites mid-case retreats, a pattern that resurfaces years later in the separate FTC v. Meta monopoly trial where Meta argues five weeks of trial proved nothing.

The trend: Aggressive FTC merger enforcement under Lina Khan is colliding with courts that demand concrete evidence, forcing the agency to narrow claims or abandon challenges outright.

Discussion

  • @leah_nylen @leah_nylen on x
    The FTC has filed an amended complaint in its case against Meta's proposed acquisition of Within, dropping some of the allegations that said Meta's Beat Sabre competes with Within's Supernatural. More TK.
  • @matthewstoller Matt Stoller on x
    Filing amended complaints is fairly common. FTC did it in their challenge to Whole Foods-Wild Oats, for instance. They also did it in their Section 2 case against Facebook earlier this year. I'm curious to read the amended complaint on this one. https://twitter.com/...
  • @adamkovac Adam Kovacevich on x
    The FTC continues its strange and erratic behavior around this deal. It's always been a walk case, and bizarrely this makes it even weaker for the FTC. Let's hope it's a precursor the FTC realizing it never should've brought this case. https://twitter.com/...
  • @jeffreywestling Jeffrey Westling on x
    For a breakdown of some of the issues the FTC will have to overcome, check out my @aaf insight from August. Don't want to speculate much without seeing the complaint but FTC probably going to lean heavily into a dedicated-fitness VR app market definition https://www.americanactio…