Sources: Crypto.com saw a 30%-40% reduction in headcount between June and August, with 2,000+ employees leaving the company, mostly due to layoffs
The cryptocurrency exchange has been dramatically downsizing its marketing deals and headcount in the wake of crypto winter — May 7 was a joyous day at Crypto.com.
As layoffs ensued, one of the Crypto. com teams to be targeted was a new brand creative studio, a group of at least 10 North American employees freshly poached from ad agencies and other advertising companies, according to multiple former employees. https://adage.com/...
EXCLUSIVE: https://crypto.com/ laid off WAY more people than was previously reported, and has quietly downsized many of the sponsorship deals it made over the last year Story for @adage, plus a sneak peek 🧵 below https://adage.com/...