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Chronicles

The story behind the story

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Ryan Breslow, who stepped down as Bolt Financial CEO in January, launches Love, a DAO to fund clinical trials in alternate medicine, with $7.5M in funding

The controversial founder and executive chairman of payment company Bolt slides into the CEO seat of an early-stage wellness startup.

Forbes Steven Bertoni

Context & Ripple Effects

Ryan Breslow stepped down as Bolt Financial's CEO in January while keeping a 25% stake worth roughly $2.75B, according to profiles at the time (his post-departure stake profile). Love is his first move into that vacuum: a DAO raising $7.5M to fund clinical trials in alternative medicine, with Breslow sliding from executive chairman of a payments company into the CEO seat of an early-stage wellness startup.

The launch also reads against the backdrop of his Bolt troubles — the $355M Series E that set off 18 months of lawsuits and a showdown with early backer Activant — making Love both a reputation project and a test of whether Breslow's name attracts capital outside payments.

First-order effects

  • Breslow now runs two companies at once: he remains executive chairman of Bolt while taking the CEO role at Love, splitting his attention between a payments firm in turmoil and an unproven wellness venture.
  • The $7.5M goes directly toward funding clinical trials for alternative-medicine products, giving Love a research pipeline most supplement startups lack at formation.

Second-order effects

  • Clinical-trial results become Love's marketing asset: if the DAO-funded studies validate its products, they differentiate a wellness brand in a category where rivals typically compete on claims rather than evidence.
  • The DAO structure lets retail contributors underwrite research a traditional VC would not touch, shifting who funds early-stage health science and what gets studied.

Third-order effects

  • If the model holds, it points toward consumer-health companies built as tokenized communities that finance their own evidence generation — and toward founders like Breslow treating venture-building as a portfolio spanning fintech, wellness, and crypto governance simultaneously.

The trend: Fintech founders are recycling their equity windfalls into consumer-wellness ventures that use DAO fundraising and clinical-trial claims as their core differentiator.

Discussion

  • @seyitaylor @seyitaylor on x
    let's form group 😂 https://www.forbes.com/...
  • @mikebutcher @mikebutcher on x
    The Onion appears have relaunched with a new name. https://twitter.com/...
  • @jasonhitchcock Jason Hitchcock on x
    Adam Neumann is back at it Ryan Breslow has a new thing Domm what's taking you so long? https://twitter.com/...
  • @zachtratar Zach Tratar on x
    $400m valuation with no product. And I thought we were past the irrational exuberance phase of VC? https://twitter.com/...
  • @sarthakgh Sar Haribhakti on x
    Time to jack up the interest rates “Love will operate as a decentralized autonomous organization, or DAO, which will sell digital tokens to fund clinical trials.” “We hope that people will get involved who are charitable and aren't seeking returns.” https://www.forbes.com/...