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Chronicles

The story behind the story

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PitchBook: Figma deal is the largest exit for a VC-backed company in ~20 years; source: Index Ventures' ~12% stake makes it Figma's biggest outside shareholder

Danny Rimer first invested in Figma in 2012, shortly after the company was established and began developing software tools for designers.

Bloomberg

Context & Ripple Effects

PitchBook's ranking puts Adobe's $20B agreement to buy Figma atop two decades of VC-backed exits, and the internal distribution matters as much as the size: Index Ventures' ~12% stake — first written by Danny Rimer in 2012, shortly after the company was established — makes the firm Figma's biggest outside shareholder, so a single seed-era check defines the deal's economics.

What came after reframes the record: Adobe walked away in 2023, Figma instead raised at $12.5B on $700M+ ARR, and at its 2025 IPO the stock closed up 250% at $115.50 on a ~$68B valuation — leaving Index's sub-$100M seed worth $2.17B at the offer price. The 'largest exit' ultimately arrived by a different route than the one PitchBook was scoring.

First-order effects

  • Index Ventures' ~12% stake, seeded by Danny Rimer in 2012, stands to become the firm's largest single realized gain and cements its position as Figma's dominant outside shareholder.
  • Adobe's $20B commitment turns Figma's cap table — Index foremost among it — into sellers in the largest VC-backed liquidity event in roughly twenty years.

Second-order effects

  • When the acquisition collapsed in 2023, the capital did not leave the asset: Coatue, Alkeon and General Catalyst stepped in at a $12.5B valuation, substituting private financing for the blocked sale.
  • Index's Figma windfall compounds across a broader payoff window — the firm is positioned for $11B+ in proceeds spanning Figma's IPO, Google's Wiz acquisition and Meta's Scale AI investment — letting one vintage's gains seed the next.

Third-order effects

  • Record exits measured at announcement are provisional: Figma's largest-in-two-decades tag survived Adobe's retreat and resolved only through an [[a:888611|IPO that ranked as the largest US tech venture-backed listing by market cap since Rivian's November 2021 debut]].
  • Exit measurement is shifting toward asset-level tracking of individual stakes — PitchBook sizing Index's ~12% position rather than just the deal total — as fund returns concentrate in a handful of mega-positions instead of spreading across portfolios.

The trend: Venture liquidity is migrating from headline acquisitions toward longer private holds resolved by public listings, with single mega-stakes like Index's Figma position carrying entire fund vintages.

Discussion

  • @c0up Abhilash on x
    “At the outset, Field told Rimer he would spend up to three years developing Figma's design tools before releasing them to the public. “It wasn't an incremental, small thing,” Rimer said.” Respect for the conviction 👏🏽👏🏽 https://twitter.com/...
  • @katie_roof Katie Roof on x
    Nice little $2B returns for some well-known Valley firms. Story w/ @mcbridesg on the $$$$ made from Figma https://www.bloomberg.com/...
  • @kateclarktweets Kate Clark on x
    Kleiner Perkins led Figma's Series B funding in 2018. It has a roughly 10.5% stake worth about $2.1 billion today. https://www.theinformation.com/ ...
  • @kateclarktweets Kate Clark on x
    Sequoia led Figma's Series C round in 2019, valuing the company at $440 million. It invested a total of $97 million for a 6% stake in the company worth $1.2 billion at the time of the Adobe deal. https://www.theinformation.com/ ...