Discussion

• @humanityplague Marc on x

  @Techmeme @cecianasta And all it took was a little treason, or at least, not going with the economic sanctions that almost everyone else has enforced. But hey, accounts are accounts, right?

• @roblox @roblox on x

  More than half of Roblox users are now over the age of 13. We'll soon be introducing Experience Guidelines which offer age recommendations and are meant to help users and their parents continue to make informed decisions about the content they interact with on the platform. https…

• @roblox @roblox on x

  The Roblox community has continued to grow—especially internationally. Our 58.5 million daily users hail from more than 180 countries, thanks in part to our emphasis on expanding machine and human translation and growing our international infrastructure. https://twitter.com/...

• @business @business on x

  Roblox is one of the few gaming companies that hasn't slowed or ceased sales in Russia. In fact, it's thriving https://www.bloomberg.com/...

• Roblox Blog Npetrosino on x

  RDC 2022: Our Vision for the Future of Roblox

• @evelyndouek Evelyn Douek on x

  Roblox has pretty... different community standards, which may've totally made sense for a mainly kids platform... but things may change now! eg, it currently bans “content that seeks or portrays romantic relationships” & content abt “political parties” https://www.protocol.com/..…

• @nickstatt Nick Statt on x

  Roblox's largest group of players is now 13+, and its fastest growing is 17-24. Today, it's announcing major changes designed to cater to older audiences and to serve its vision of an all-ages metaverse. The tricky part, of course, will be moderation. https://www.protocol.com/...

• @ballmatthew Matthew Ball on x

  Roblox launching immersive ad platform. Audience is 55MM DAUs, 260MM MAUs, 4.7B hours of in-platform time (60% over Age 13+) Today, ~100% of revenue is microtransactions, 91% on mobile where 30% paid to iOS/Android. Ad revenue will pay 0 to iOS/Android https://www.theverge.com/..…

• @modestproposal1 @modestproposal1 on x

  “Roblox has built a userbase of over 52 million people by providing a gaming and entertainment platform that's mostly been targeted at kids. Now the company wants advertisers to join the party.” https://www.cnbc.com/...

• @laurengoode Chaotic Goode on x

  The future of the metaverse is...ads https://twitter.com/...

• @zoescaman Zoe Scaman on x

  Roblox are massively expanding their ad offering, as they look to broaden revenue potential & court older audiences ‘The new ads system is a way for brands to advertise across Roblox through interactive billboards, posters, & other surfaces.’ https://www.theverge.com/...

• @hshaban Hamza Shaban on x

  “Next year, Roblox plans to introduce immersive ads, a way to tap into a new revenue stream in addition to its existing subscriptions and in-game transactions. Warner Bros. and the shoe company Vans have tested ads out on the platform.” https://twitter.com/...

• @miarsato Mia Sato on x

  Big news out of #RDC2022: Roblox is bringing age ratings to games and dramatically expanding its in-game advertising business https://www.theverge.com/...