As Spotify and YouTube's rivalry heats up, some worry the podcasting industry's pivot to video could risk ruining what makes the audio format so satisfying
Video podcasts are booming, giving creators access to new audiences. But does this risk ruining what made the audio format so satisfying? Tweets: @mignano , @stephenwilson , @thejakewarren , and @mrballen Tweets: Michael Mignano / @mignano : 6/ *Distribution* Once podcasters had video, it opened up a world of new possibilities for distribution. No longer did it only make sense to publish their podcasts only to Spotify and Apple Podcasts; now, they could also distribute to platforms like YouTube. Steve Wilson / @stephenwilson : Some of us are old enough to remember OG video podcasts. I was honored to speak to @ObserverUK / @guardian about the current state of video podcasts. TL;DR: podcasts are cool now. https://www.theguardian.com/ ... Jake Warren / @thejakewarren : Privilege to chat to the @ObserverUK Warren stresses that “audio is a special and distinct medium in its own right”, while videography is an entirely different craft. “I hope we don't forget the power of audio, just to try to game an algorithm.” https://www.theguardian.com/ ... @mrballen : My thoughts on the podcasting industry and where it's going next ✌️ https://www.theguardian.com/ ...