The global premium smartphone average selling price rose 8% YoY to $780 in Q2 2022, driven by sales of $1,000+ devices; Apple captured 57% of the premium market
- The global premium smartphone market ($400 and above wholesale price) average selling price (ASP) grew 8% YoY to reach $780, a second-quarter record, in Q2 2022.
Counterpoint Research Varun Mishra
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Discussion
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@benwood
Ben Wood
on x
Interesting piece by @PatrickMcGee_ in today's @FT on Apple's ever-stronger position in the US market & other affluent economies. It is little wonder the leading Android phone makers are concerned as Apple keeping chipping away mkt share. Find it here: https://giftarticle.ft.com/…
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@neiltwitz
Neil Shah
on x
@technology ... 💎@Apple leads the premium market w/ 57% share in Q2'22 💎 @SamsungMobile grew its share to 19%, Q3 will be even better in vol & val with fold series. 💎 Vivo became the 3rd largest premium brand globally, for the first time. X series doing really well! https://www.c…