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TikTok is testing a new “Nearby” feed with select users in Southeast Asia that displays local content to users, alongside a location tag feature for creators

Aisha Malik / TechCrunch :

TechCrunch Aisha Malik

Discussion

  • @mattnavarra Matt Navarra on x
    TikTok is working on a NEW ‘Nearby’ / ‘Local’ feed. This is in conjunction with a new option giving creators the ability to add a location tag to videos. TikTok is playing catch-up with Snapchat's Snap map and Instagram's recently launched searchable photo map features.
  • @yicaichina @yicaichina on x
    #TikTok has been testing a ‘Nearby feed’ in Southeast Asia, allowing creators to add location tags to their videos, making it easier for users to discover nearby content and places, TechCrunch reported yesterday. The new feed will potentially compete with Google's search product.…
  • @bradmichelson Brad Michelson on x
    I've noticed this. I actually really like it. Recently saw an article talking about how kids have ditched Google Search and moved to TT/IG search for finding local recommendations. Something to keep an eye on. https://twitter.com/...
  • @brendangahan Brendan Gahan on x
    “TikTok is testing a new ‘Nearby’ feed that is designed to display local content to users.” Makes sense. The amount of local content popping up in my FYP has increased dramatically in the last few months. Implications seem pretty vast... https://twitter.com/...