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Sources: YouTube plans to launch a “channel store” for streaming services as early as Fall 2022 and is talking with partners about subscription revenue sharing

Ultracompetitive U.S. market is prompting streaming services to seek new ways to find subscribers

Wall Street Journal

Related Coverage

Discussion

  • @jtoonkel Jessica Toonkel on x
    YouTube is planning to launch an online store for streaming video services and has renewed talks with entertainment companies about participating in the platform w/⁦@bysarahkrouse⁩ https://www.wsj.com/...
  • @trippmickle Tripp Mickle on x
    Move over Amazon and Apple... Also, NFL Sunday Ticket would help with this https://twitter.com/...
  • @edbott Ed Bott on x
    Google is the new Comcast. https://twitter.com/...
  • @bysarahkrouse Sarah Krouse on x
    YouTube is planning a streaming video service marketplace, pitching the scale of its audience to premium services struggling to find new customers in the U.S. w/@jtoonkel https://www.wsj.com/...
  • @trengriffin Tren Griffin on x
    As subscriber counts rise and new competitors appear, so does customer acquisition cost and churn. New higher cost sales channels become more important. How high is your CAC? https://www.wsj.com/...
  • @great_katzby Brandon Katz on x
    The streaming wars have become the OS wars where the devices/platforms we use to access our entertainment are going to be the real winners/combatants. Rise of ad supported is only expediting this transition. https://twitter.com/...