Discussion

• @ivandorschner Ivan Dorschner on x

  The unlikely hero, TikTok has shown a light towards a less monopolistic tech future. https://www.newyorker.com/...

• @profschrepel Thibault Schrepel on x

  Excellent @NewYorker's article on social media competition. If you want to understand competitive dynamics in the digital space, you *have* to ‘get technical’. Full stop. Link: https://www.newyorker.com/... https://twitter.com/...

• @thefavoredwoman Fola Folayan on x

  “TikTok's biggest legacy might be less about its current moment of world-conquering success, which will pass, & more about how, by forcing social-media giants like Facebook to chase its model, it will end up liberating the social Internet.” https://www.newyorker.com/... via @NewY…

• @jchengwsj Jonathan Cheng on x

  “TikTok, ...too, will eventually fade. The app's energetic embrace of shallowness makes it more likely, in the long term, to become the answer to a trivia question than a sustained cultural force.” https://www.newyorker.com/...

• @film_girl Christina Warren on x

  @kevinmarks Oh, for sure. But TikTok isn't even parasocial in the traditional sense. You often see content from people you don't follow. Stuff you might very much like, but that you aren't even driven to have a parasocial connection with.

• @kevinmarks Kevin Marks on x

  @film_girl Facebook and especially Instagram have been more parasocial than social for a while now

• @film_girl Christina Warren on x

  Twitch has made massive strides for live-streaming content of all types, but YouTube is still the most consistent way for a creator to make money. That insulates that platform in a way I think few have recognized. And part of that consistency is that the feed isn't just algo

• @film_girl Christina Warren on x

  Although TikTok is dipping its toes into monetization, the fact that it is based on an algorithm rather than affinity subscriptions means that it isn't a consistent way to make money for all but the biggest creators/personalities. And longterm, I do think that will hurt them

• @film_girl Christina Warren on x

  I know Google is prioritizing Shorts on YouTube, which makes sense, but I hope the company doesn't make the same mistakes Meta is making with Facebook and Instagram, and leaning too far into it. Because the affinity/connection to the channel/personality is unbelievably powerful

• @film_girl Christina Warren on x

  What is so interesting is that for creators, the one consistent platform for actually making money over the years has been YouTube. Instagram Sponcon aside, if you want to reliably make money, YouTube remains the best option.

• @film_girl Christina Warren on x

  It's for this reason — that putting aside TikTok's recent dominance in terms of watch times — I think YouTube has never had any *real* competition in the non-live space and probably never will. It has the right mix.

• @film_girl Christina Warren on x

  I would argue that YouTube is the best hybrid of both models. YouTube doesn't rely on a social graph, but it does allow you to follow and have a relationship with certain channels or personalities AND you get recommendations.

• @film_girl Christina Warren on x

  This is excellent and is exactly what I've been arguing for several years on Rocket and other podcasts. The lack of a social graph on TikTok is what makes it viable in this world and Facebook moves away from that same social graph at its own peril https://www.newyorker.com/...

• @ellisitems @ellisitems on x

  “The end of these legacy platforms.” Facebook has 1.98 billion daily active users. Instagram has 500 million. Doomed, no doubt. Users under 25, now spend up to 32 minutes a day on Instagram, while those >25 spend more than 24 minutes per day. https://www.newyorker.com/...

• @cyrilpedia Thiago Carvalho on x

  ‘Pseudo-monopolies of this type, however, cannot last forever. The past decade has been good for these social-media giants, but the sudden ascent of TikTok might turn out to be the disruption that finally ends their reign.’ https://www.newyorker.com/...

• @gregbufithis @gregbufithis on x

  Very, very good. Cal Newport on how Facebook, Instagram and Twitter simply can't do what TikTok does https://www.newyorker.com/...

• @chitranshoe Chitranshu Tewari on x

  “The past decade has been good for these social-media giants, but the sudden ascent of TikTok might turn out to be the disruption that finally ends their reign.” https://www.newyorker.com/...

• @tiktoktactics @tiktoktactics on x

  “This rejection of the social-graph model has allowed TikTok to circumvent the barriers to entry that so effectively protected early social-media platforms like Facebook and Twitter.” https://www.newyorker.com/...

• @venkatananth Venkat Ananth on x

  good piece, this by cal newport. tiktok and the fall of social media giants. “The past decade has been good for these social-media giants, but the sudden ascent of TikTok might turn out to be the disruption that finally ends their reign.” https://www.newyorker.com/...

• @caulfieldtim Timothy Caulfield on x

  TikTok and the Fall of the Social-Media Giants https://www.newyorker.com/... by Cal Newport via @NewYorker Interesting analysis: “...#TikTok can directly compete for users without the need to first painstakingly build up an underlying network, link by link.”