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Chronicles

The story behind the story

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A US House panel votes 53-2 to advance the American Data Privacy and Protection Act, which would affect ad targeting and how tech companies use people's data

Rebecca Klar / The Hill :

The Hill Rebecca Klar

Context & Ripple Effects

Before the committee action, the bipartisan proposal had already defined a federal privacy framework around an opt-out from targeted advertising and private suits over improper data sales. The lopsided panel vote gives that framework procedural backing, making advertising practices and consumer-data use the immediate points of contention for tech companies.

Later coverage shows lawmakers returning to the same policy territory through a proposed privacy regime with a data-broker registry and collection opt-outs, suggesting the bill is part of a sustained effort to set national limits on personal-data handling.

First-order effects

  • The panel’s approval advances the American Data Privacy and Protection Act within the House process, while leaving tech companies’ ad-targeting and data-use practices under heightened legislative scrutiny.
  • Consumers do not gain the proposal’s opt-out or lawsuit rights from a committee vote alone; those protections depend on further enactment.

Second-order effects

  • If the measure progresses, companies dependent on targeted advertising would need to assess how an opt-out right and liability for improper data sales affect their targeting and data-sharing workflows.
  • Data intermediaries would face greater pressure as federal privacy proposals increasingly pair consumer choice with explicit attention to data-broker activity.

Third-order effects

  • If this legislative pattern holds, US privacy policy shifts from company-specific data practices toward a national permission boundary for collecting, sharing, and monetizing personal data.

The trend: US lawmakers are repeatedly pursuing federal privacy rules that curb targeted advertising and place clearer limits on the personal-data marketplace.

Discussion

  • @eff @eff on x
    EFF is disappointed by the latest draft of the American Data Privacy Protection Act, or the ADPPA, a federal comprehensive data privacy bill. While we are still digesting the 132-page version released yesterday, we have three initial objections. https://www.eff.org/...
  • @rralstonagile RR Edmonds on x
    For years, lawmakers have avoided making tough calls about what data privacy protections Congress should give consumers and how they should be enforced. That's finally changing. https://www.washingtonpost.com/ ...
  • @cathymcmorris CathyMcMorrisRodgers on x
    A historic day! The American Data Privacy and Protection Act just PASSED @HouseCommerce 53-2. It's the strongest privacy bill to advance in Congress, giving Americans more control over their personal information online. #ADPPA https://republicans-energycommerce.hous e.gov/ ...
  • @repanniekuster Ann McLane Kuster on x
    Today in @EnergyCommerce, I was proud to introduce an amendment to protect kids from exploitation online & help child protection organizations as they work with law enforcement to protect missing & victimized children. I'll keep working to keep kids in NH & across the U.S. safe. …
  • @jgreenblattadl Jonathan Greenblatt on x
    We have repeatedly watched #BigTech fail to protect youth from online harm adequately. #ADPPA bans surveillance advertising targeted to children and will force companies to finally put #PeopleOverProfit as outlined in @ADL's #REPAIR framework. https://twitter.com/...
  • @blakereid Blake E. Reid on x
    Contrary to the wishful sentiment that the politics are neatly wired for the new privacy bill, I continue to assume the state preemption and federal overrides are going to be a dealbreaker for civil society. https://twitter.com/...
  • @eff @eff on x
    Today, @RepAnnaEshoo proposed an amendment to protect states' abilities to build on federal protections. It failed. Yet many advocates, including several state AGs, have told Congress that the bill as written harms their ability to do their jobs. https://oag.ca.gov/...
  • @evacide Eva on x
    We are in a rare moment in American politics where it may actually be possible to pass meaningful data privacy legislation. We need to get it right. https://twitter.com/...
  • @commonsense @commonsense on x
    The kids' section of this sweeping #privacy bill would usher in new data protections and is stronger than existing federal law. Although there is more work to be done, todays action is an important step in protecting the online health of kids. https://thehill.com/...
  • @mwbrennandc Mark W. Brennan on x
    Someone may want to do another pass at these Dem member statements at the #ADPPA markup, highlighting how great it is for states to regulate privacy issues...😳😳
  • @viacristiano Cristiano Lima on x
    53-2 is a resounding vote, and included all Republicans and 5 California Democrats, I'll note https://twitter.com/...
  • @frankpallone Rep. Frank Pallone on x
    NEW: @EnergyCommerce passed my bipartisan American Data Privacy and Protection Act to update our nation's data privacy law, put people back in control of their data, and rein in Big Tech. This is a major step forward and I'm going to keep working hard to get it signed into law. h…
  • @eff @eff on x
    Second, the bill stops regulators from enforcing an important federal privacy law that applies to telecommunications companies. AT&T a few years ago violated this law by disclosing sensitive customer location data without customer consent. https://www.eff.org/...
  • @eff @eff on x
    First, the bill would override many kinds of state privacy laws. EFF opposes rolling back state privacy protections to meet a lower federal standard. https://www.eff.org/...
  • @blakereid Blake E. Reid on x
    @jdp23 I kinda suspect this will take a similar path to AICOA, which had a lot of tentative initial support based on the presumption that problems would get get fixed.
  • @frankpallone Rep. Frank Pallone on x
    My @EnergyCommerce Committee is considering six bills today that will protect consumers and strengthen the economy. Notably, we'll consider my American Data Privacy and Protection Act, the first comprehensive national privacy legislation with bipartisan, bicameral support. #ADPPA…
  • @eff @eff on x
    We are also concerned about amendments accepted today, which are not yet published, addressing how data flows between companies such as Clearview AI or https://id.me/ and the government. We will share further views as we digest the new bill.
  • @blakereid Blake E. Reid on x
    The correct way to do this, if there is one, is try and negotiate with states to roll back their individual bills in exchange for a seat at the table on the federal bill, not preemption.
  • @eff @eff on x
    Third, the bill's private right of action, which allows people to sue companies that violate their privacy, is riddled with exceptions and limits. Yet a strong PRA is necessary to ensure effective enforcement of privacy laws. https://www.eff.org/...
  • @swiftstories Mike Swift on x
    The amended #ADPPA has passed out of committee by a 53-2 vote. Historic moment for federal privacy legislation!