Memo to staff: Meta is reallocating resources from Facebook's News tab and newsletter platform Bulletin, as the company focuses more on the creator economy
to pay Rupert's and the Germans' blackmail, actually—without paying for links. Danny Denhard / @dannydenhard : Most people forget Facebook is ahead of the curve when it comes to who shares, what they share and the behaviour post share. Facebook & Instagram is a pay to play for brands & then a tax to creators https://twitter.com/... James Ball / @jamesrbuk : I'm sure lots of digital ink will be spilled on this, but I do wonder how much of it comes down to simple numbers - does the News Tab really have any serious user base? https://twitter.com/... @froomkin : Facebook ends multi-million-dollar payoffs to influential news organizations because why bother: https://www.wsj.com/... Facebook “News” was always a scam. The real story by me here: https://washingtonmonthly.com/ ... Nicholas Vinocur / @nicholasvinocur : News got too real https://twitter.com/... Elana Zak / @elanazak : Facebook is pivoting to ... the creator economy. Aka the company is moving Facebook's News tab and its newsletter platform to the back burner and taking away resources. https://www.wsj.com/... Andrew Revkin / @revkin : Discouraging if this ends up meaning Facebook users will see less reliable content in such consequential times. https://twitter.com/... Charles Ornstein / @charlesornstein : Once again, Facebook shows it is not a friend of journalism. Facebook says its Facebook News tab and newsletter platform Bulletin would be put on the back burner https://www.wsj.com/... via @WSJ John Hendrickson / @johnghendy : How many journalism jobs were permanently lost over this decade-long experiment https://www.wsj.com/... Ben Dreyfuss / @bendreyfuss : I mean, literally none of you ever used the News tab. https://twitter.com/... Matt Navarra / @mattnavarra : Facebook is scaling back resources for its News tab and Bulletin newsletter platform https://t.co/VJgR9rkveN Emil Protalinski / @epro : So much for Facebook's pitch that the News tab and its newsletter platform Bulletin are for creators. Apparently they never were and what comes next will be for creators! https://twitter.com/... Mat Yurow / @myurow : Facebook is pivoting away from news partnerships ... again. https://www.wsj.com/... Rob Pegoraro / @robpegoraro : That memo says Facebook will now “focus on building a more robust Creator economy.” Creative types tempted to think that means Facebook will have their backs need to talk to journalists who worked at news outlets that bought into Facebook's earlier pitches about supporting news. https://twitter.com/... Ryan Singel / @rsingel : Lol. Everyone who built their newsletter on Facebook is screwed because it uses Facebook's payment system which you can't take with you. Facebook playbook remains the same. https://twitter.com/... @om : Staying true to your core is a good way to not be distracted by big bad Facebook! Solid win for @SubstackInc here! https://twitter.com/... Jacob Donnelly / @jaycodon : This. Should. Shock. No. One. https://twitter.com/... Ryan Ford / @theryanford : The less energy Facebook puts into news curation, the more its communities will rely on “creator” content which can be ripe with falsities. https://twitter.com/... Nathan Baschez / @nbashaw : Labor of love? 🤨 https://twitter.com/... @patrickmoorhead : @CaseyNewton Didn't even know it existed. See also Mediagazer
I'm hearing that Facebook won't renew its publisher deals for the news tab, which WSJ infers here. The deals were championed by Zuckerberg in 2019 as a way to create “longterm, stable relationships” with the news industry. Hundreds of millions spent. https://www.wsj.com/...
Like clockwork. Anyone in media who still has hopes of working with FB and hope for a stable outcome, I don't have any breaking news for you, this is a cliche by now. https://www.wsj.com/...
Exclusive: Facebook is reallocating resources from its Facebook News tab and newsletter platform Bulletin, as the company focuses more on the creator economy, according to a company memo. “This was a labor of love.” Scoop from @jtoonkel @keachhagey https://www.wsj.com/...
Most people forget Facebook is ahead of the curve when it comes to who shares, what they share and the behaviour post share. Facebook & Instagram is a pay to play for brands & then a tax to creators https://twitter.com/...
I'm sure lots of digital ink will be spilled on this, but I do wonder how much of it comes down to simple numbers - does the News Tab really have any serious user base? https://twitter.com/...
Pro tip: If you say “pivot to video” to journalists whose jobs vaporized after their newsrooms took Facebook up on that doomed suggestion, you may get punched in the mouth first.
The grift on the news is up. The small business grift failed. The substack clone has languished. Now it's the “Creator economy.” https://www.wsj.com/...?
Lol. No one ever dig into Bulletin or News Tab closely but my understanding was it was an open checkbook to use on friends of Campbell/Sheryl/Facebook. A way to buy silence and influence at the same time. Now they've likely determined individual creators are their best defense. h…
The open question - and I think it's genuinely an open one - is how much the absence of news on the home feed made space for the nonsense that's replaced it, versus how much the conspiratorial stuff would've outperformed news anyway.
Facebook ends multi-million-dollar payoffs to influential news organizations because why bother: https://www.wsj.com/... Facebook “News” was always a scam. The real story by me here: https://washingtonmonthly.com/ ...
If we're honest I don't think any major news outlet regards Facebook as important to their strategy. But quite a few are still trying to get a chunk of its revenue anyway, for often quite contrived and convoluted reasons.
There's still numerous mis- and disinformation issues on Facebook, but they come from groups and the home feed. Facebook trialled shunting traditional news out of that to require a deliberate click, and - surprise surprise - people didn't click it.
Facebook's fake news arm has obviously become a liability. They're trying to very quickly/quietly shut it all down and memory hole the entire era. https://twitter.com/...
Facebook is pivoting to ... the creator economy. Aka the company is moving Facebook's News tab and its newsletter platform to the back burner and taking away resources. https://www.wsj.com/...
I once asked Facebook how the News Tab was doing. The only thing they would say is that “over 95% of the traffic [it] delivers to publishers is incremental to the traffic they already get from News Feed.” I asked what the hell that meant and no one could explain. https://twitter.…
@jamesrbuk Never did. It was there to provide the means to “pay” for news—to pay Rupert's and the Germans' blackmail, actually—without paying for links.
Once again, Facebook shows it is not a friend of journalism. Facebook says its Facebook News tab and newsletter platform Bulletin would be put on the back burner https://www.wsj.com/... via @WSJ
So much for Facebook's pitch that the News tab and its newsletter platform Bulletin are for creators. Apparently they never were and what comes next will be for creators! https://twitter.com/...
That memo says Facebook will now “focus on building a more robust Creator economy.” Creative types tempted to think that means Facebook will have their backs need to talk to journalists who worked at news outlets that bought into Facebook's earlier pitches about supporting news. …
Lol. Everyone who built their newsletter on Facebook is screwed because it uses Facebook's payment system which you can't take with you. Facebook playbook remains the same. https://twitter.com/...
The less energy Facebook puts into news curation, the more its communities will rely on “creator” content which can be ripe with falsities. https://twitter.com/...