A look at YouTube's strategy, started in 2019, of signing Twitch streamers with a network of creators that can simulate community and build its own game culture
At a Crucial Time for Esports Tweets: @imaginemod : Here's the thing, good for YouTube for stealing big streamers and paying them, but for the average streamer the platform is still atrocious for discoverability. I don't think YouTube cares a rats ass about building up a live streaming community, they just want the big names. https://twitter.com/... @zoeglatt : Really interesting @washingtonpost article. I saw the same in my fieldwork. It's not just about raw numbers - creators who have been in the YouTube community since the early days have the cultural capital and networks. Soft power is key behind the scenes. https://washingtonpost.com/... https://twitter.com/... Tara Walpert Levy / @tarawlevy : “I just felt they were genuinely invested in who I am and what I could bring to the table in terms of content and personality,"@myth_ said. It's all about community and creators for @YouTube. Hats off to @Vahn16 @washingtonpost for the insightful piece. https://www.washingtonpost.com/ ... Nathan Grayson / @vahn16 : the reason audiences continue to flock to twitch isn't just its stable of streamers; it's the unique community (memes, emotes, storylines, etc) those streamers have facilitated over the years https://www.washingtonpost.com/ ... Nathan Grayson / @vahn16 : “I don't think they want to be exactly like twitch; I think they want their own identity,” said @NickAllen. “a good way to do that is bring over a core set of creators that can stimulate and generate that culture” https://www.washingtonpost.com/ ... Nathan Grayson / @vahn16 : NEW: in the past two weeks, youtube has swiped two more big-name streamers from twitch, continuing a strategy that dates back to 2019. however, this has yet to erode twitch's 76% slice of the livestreaming pie. my report on why youtube keeps at it anyway: https://www.washingtonpost.com/ ...