Meta says Facebook is testing a way for users to create up to five profiles linked to one account and that switching between profiles will require only two taps
Facebook had previously tested switching between accounts on desktop, while Instagram had already introduced switching among up to five accounts on mobile. Meta is now applying a similar low-friction switching model to multiple profiles tied to one Facebook account.
Facebook users in the test can maintain up to five distinct profiles without repeatedly logging out, making it easier to separate activity conducted under different profiles.
Meta must support rapid switching while retaining a single underlying account relationship; the later rollout's feature limits show the profiles were not treated as fully equivalent accounts.
Second-order effects
The feature makes Facebook's experience more comparable to Instagram's established multi-account switching, reducing the need for users with multiple presences to manage separate logins.
Meta's work on a shared Facebook-Instagram management interface gains a clearer use case as profile and account controls become more central to how users navigate its apps.
Third-order effects
If Meta continues expanding profile support, social identity management may shift from one account per person toward multiple bounded presences under a common account layer, with feature access defining the practical limits of each profile.
The trend: Meta is consolidating identity and login management while giving users more ways to operate distinct presences inside its social products.
New: Facebook will start letting some users have up to 5 separate profiles all tied to one master account. Imagine a separate profile for friends, another for work, another for your gardening club, etc. Just a test for now.
“each one won't need to include a person's real name or identity.” This would be a major reversal of Facebook's longstanding (and controversial!) “real name” policy that Mark Zuckerberg spent years defending https://www.bloomberg.com/...
What @facebook NEEDS is the ability to separate “work” as a social manager for brands from personal profiles. I hated tying my personal account to a company I worked for. This stuff...just fluff. https://twitter.com/...
I can see many folks welcoming the opportunity to have a work & personal account (rather than a moribund Page that gets little / no traffic) but this does sound like it'll make whack-a-mole fact-checking even harder. https://twitter.com/...
What do you do when Twitter is being questioned about bot numbers, and you've been throwing out crazy user numbers for years? You make sure users can make more & more accounts -somone's going to be asking questions soon... 🙄 https://twitter.com/...
(Bloomberg) - Meta Platforms Inc. will start letting more users create multiple profiles with their Facebook accounts, the company's latest attempt to encourage posting and sharing on its social network. (via @business) $META https://www.bloomberg.com/...
The same strategy as Twitter. As growth slows and people go on TikTok, $TWTR and $META try to exploit the industry's lack of rules and standards. Create your own rules and win the game. It is worrisome...but..but... Media: OMG Elon posted a meme and an emoji!!! https://twitter.co…