Report on Apple's eight-year self-driving car struggle as 20 people from the project cite “constantly shifting goals”, a “revolving door of leaders”, and more
and nearly a jogger Ed Hardy / Cult of Mac : Apple car won't need a steering wheel Ariel Zilber / New York Post : Apple's self-driving cars ‘smacked into curbs, veered out of lanes’: report MacDailyNews : Self-driving ‘Apple Car’ reportedly ‘smacked into curbs, veered out of lanes, nearly hit jogger’ Tweets: Shira Ovide / @shiraovide : This is on public roads: https://www.theinformation.com/ ... https://twitter.com/... Mark Di Stefano / @markdistef : The Apple car seems to be coming along well! https://www.theinformation.com/ ... https://twitter.com/... Paris Marx / @parismarx : Apple's long-rumored autonomous car project has proven “arduous and massively challenging” as the system struggles in unknown territory and recently almost ran down a jogger. Imagine if the energy put into AV fantasies was instead put into better transit. https://www.theverge.com/... Dare Obasanjo / @carnage4life : It's a rite of passage for every big tech company to have a massive failing project driven by hubris and jealousy. Microsoft had Zune & Nokia, Alphabet had Google+ and Amazon had Fore Phone. What will Apple bring to the table in competing with Tesla? https://appleinsider.com/... Dare Obasanjo / @carnage4life : On the surface it sounds compelling. Apple already sells the most expensive purchase most people make after their house and car. As the iPhone reaches saturation, automobiles can be the next huge revenue growth driver. It needs software & manufacturing savvy which they have. @wholemarsblog : if you're too stupid to see how far ahead Tesla is on this I don't know what to tell you. Ben Houston / @benhouston3d : This story on Apple's self-driving car project sounds like a large company project that doesn't have true executive support and thus is destined to fail, irregardless of the individual talent involved. That is sad. https://appleinsider.com/... Joe Rossignol / @rsgnl : P.S. @markgurman already reported on the no steering wheel/pedals possibility last year. Honestly, I'm so bored of Apple Car talk by this point. It's been eight years of rumors now. Dare Obasanjo / @carnage4life : Question is how does Apple differentiate when there are already luxury car brands (Benz, BMW, etc), EV brands (Tesla, Rivian) and self driving brands (Waymo, Cruise). There isn't a wedge to fit in and they don't have the training data of Tesla or Waymo to compete on self driving Jessica Lessin / @jessicalessin : Who among you calls your product leads “kings.” Um. https://www.theinformation.com/ ... Robert Scoble / @scobleizer : Interesting reading. Tesla is running away with the game and that will cost Apple someday. Committees never create great products. https://t.co/9P0C9XJEIM Hugh Langley / @hughlangley : Good one from @waynema on Apple's worst-kept secret, which has reportedly drawn some raised eyebrows from Craig Federighi (and if you've seen his eyebrows, you know what a big deal that it) https://www.theinformation.com/ ... @alex : the dude who quit apple over return to work in office was key in its self-driving car project https://www.theinformation.com/ ... (google hired him https://t.co/...) https://twitter.com/... Garry Tan / @garrytan : If you spend more time trying to look like a successful product rather than actually make a good product, I guess this is what it looks like 😧 https://appleinsider.com/... Scott Stein / @jetscott : This makes a VR headset seem easy https://www.macrumors.com/... Jessica Lessin / @jessicalessin : The update on the Apple Car you have been waiting for from @waynema https://www.theinformation.com/ ...