Twitter rolls out its Unmentioning feature to all users on all devices, letting users remove themselves from conversations that include their Twitter handle
Twitter announced today that it's rolling out its “Unmentioning” feature to all users on all devices.
TechCrunchAisha Malik
Context & Ripple Effects
Twitter had first solicited feedback on an anti-abuse unmentioning tool and later limited the control to a web-based test. The all-device rollout turns that experiment into a standard account-level escape from unwanted reply chains.
The release extends Twitter’s earlier move to give users more control over conversation visibility through its global Hide Replies rollout, but shifts the control from managing replies to removing a person from the thread itself.
First-order effects
Users can detach their handles from unwanted conversations and stop the associated notifications across Twitter’s devices, while the original posts and discussion remain in place.
Twitter adds a direct self-service anti-abuse control without requiring users to delete their accounts or rely on conversation authors to manage replies.
Second-order effects
People targeted by pile-ons gain a lower-friction way to disengage, reducing the value of repeatedly mentioning an account solely to keep it drawn into a thread.
Conversation authors and other participants lose the ability to keep a named account visibly attached to a discussion once that account elects to leave it.
Third-order effects
The progression from reply hiding to unmentioning points to social-platform safety controls becoming more granular: users increasingly govern their own participation rather than only the content displayed beneath their posts.
If Twitter continues to broaden these controls, product competition in social conversation may center more on reversible, user-directed boundaries than on all-or-nothing blocking or deletion.
The trend: Social platforms are moving toward finer-grained user controls that let people disengage from hostile or unwanted interactions without leaving the service.
Sometimes you want to see yourself out. Take control of your mentions and leave a conversation with Unmentioning, now rolling out to everyone on all devices. https://twitter.com/...
Does this mean I can also mute two dipshits having a 5-day long argument on a really popular tweet of mine? If yes, it is about DAMN time. https://twitter.com/...
Obsessed w this which I've dubbed the Please Excuse Me From This Narrative feature. Partners have asked for this and we delivered. Business as usual over here — don't believe the NOISE 💙💙💙💙 💙 https://twitter.com/...
i've found that tweeting the gamefaqs walkthrough for mission impossible 64 piece by piece until everyone else in the thread blocks you is effective but this is probably easier https://twitter.com/...