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The story behind the story

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The EU says TikTok agreed to curb undisclosed ads by altering its branded content policy and ad reporting options and to ban promoting “inappropriate products”

Katie Collins / CNET : Source: European Commission .

CNET Katie Collins

Discussion

  • @eu_consumer @eu_consumer on x
    #TikTok has agreed to changes, to make it easier for EU consumers to: ☑️identify ads (with better labelling in different languages) ☑️understand how to purchase & use coins ☑️report ads that could unfairly pressure/trick children https://ec.europa.eu/... #ConsumerProtection https…
  • @pachlupa Ursula Pachl on x
    After more than a year of “dialogue” with #TikTok a disappointing result for consumers: key topics of @beuc complaint not adressed. Vulnerable consumers like children enjoy higher protection under EU consumer law. Tik Tok did not refrain from targeting kids w personalised ads. 👎 …
  • @beuc @beuc on x
    After our complaint against #TikTok, the app has made some welcome improvements to its policies & practices. But the investigation into TikTok has closed too early w/ some important questions unresolved & consumers left in the dark. #TikTokWithoutFilters https://www.beuc.eu/... h…
  • @eu_commission @eu_commission on x
    TikTok commits to change its practices to align with EU rules to better protect consumers. The social media platform was failing to protect children from hidden advertising and inappropriate content. Read more: https://europa.eu/!qxh9gB