NetEase delays Diablo Immortal's China release after the game's Weibo account alluded to Winnie the Pooh, a way to derisively refer to President Xi Jinping
Financial Times
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Discussion
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@zhugeex
Daniel Ahmad
on x
Diablo Immortal has had its release date delayed in China. Was originally set to launch June 23 but is now delayed to optimize the experience according to NetEase. https://di.blizzard.cn/...
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@epro
Emil Protalinski
on x
Next up: a Winnie the Pooh mod for Diablo Immortal https://twitter.com/...
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@jmzbeijing
James M Zimmerman
on x
“The cartoon bear has been blacklisted by censors in China for years.” Lèse-majesté with Chinese characteristics. China needs to learn to not sweat the small stuff, including Winnie the Pooh. Excellent piece @primroseriordan @ruiyanggloriali https://www.ft.com/...
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@pingroma
Zheping Huang
on x
In the worst case scenario, Diablo Immortal *may* never roll out in China. Just see DnF Mobile: Tencent originally planned an August 2020 release, but that never happened. Co. said it needed to work on anti-addiction system. https://www.bloomberg.com/...
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@therealjoshye
Josh Ye
on x
Internet and gaming giant NetEase delayed the rollout of its video game Diablo Immortal in China three days ahead of its official launch, a move that comes just after the game's official account on Weibo was banned from making new posts. https://www.reuters.com/...
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@chaossmurf
Ben Barrett
on x
Looks like a single rogue employee might have caused Diablo Immortal to be delayed (potentially cancelled) in China and tanked Netease's stock price by 11% https://www.news.com.au/...
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@yaling_jiang
Yaling Jiang
on x
Chinese game bloggers suggested that #DiabloImmortal's Weibo suspension was related to a now-deleted political statement that crossed the red line. Some are comparing the case with the fall of Li Jiaqi...doing biz in China now requires extra caution. https://www.scmp.com/...
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@zhugeex
Daniel Ahmad
on x
and yes, it's worth noting that the news dropped shortly after the below, which has raised questions. https://www.scmp.com/...