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Google Research details Imagen, an AI-based text-to-image generator to rival OpenAI's DALL-E 2, and says it won't release code or a public demo at this time

The AI world is still figuring out how to deal with the amazing show of prowess that is DALL-E 2's ability to draw/paint/imagine … Source: Google Research .

TechCrunch Devin Coldewey

Context & Ripple Effects

Google's Imagen announcement is a direct response to OpenAI's unveiling of DALL-E 2, which reached researchers in preview a month earlier with higher resolution and lower latency. Google is claiming rival capability while choosing a stricter access posture: no code, no public demo.

The withholding matters because it sets up the arc the later coverage traces — a limited Imagen release inside Google's AI Test Kitchen app, then Imagen 2 built on DeepMind tech, and finally ImageFX and Imagen 2 in Bard and Vertex AI. The 2022 decision to gate access is the first move in how Google commercialized the model.

First-order effects

  • OpenAI's DALL-E 2 loses its uncontested researcher-preview window — Google is now a named peer in text-to-image, and the comparison between the two systems becomes the benchmark researchers and press will chase.
  • Google Research keeps Imagen out of public hands for now, so outside developers and artists cannot test it directly, leaving Google's quality claims unverifiable except through its own paper.

Second-order effects

  • Access policy becomes a competitive lever: OpenAI's staged researcher preview and Google's tighter gate mean each lab's release cadence, not just model quality, shapes who gets mindshare in generative imagery.
  • Google's own pipeline is the knock-on effect — the gated model gets funneled into controlled channels like AI Test Kitchen, giving Google a way to gather usage data and safety signals before any broader product launch.

Third-order effects

  • If the pattern holds, text-to-image models stop being research artifacts and become product infrastructure: Imagen's path from withheld demo to Imagen 2 powering Bard, Vertex AI, and ImageFX shows labs converting gated models into consumer and enterprise surfaces.
  • Staged, safety-gated access hardens into the industry template for releasing generative media models — labs control exposure through invite apps and previews first, which also concentrates early commercialization inside a few large platforms.

The trend: Text-to-image generation is shifting from gated research previews toward embedded commercial products, with each lab's access policy doubling as its competitive strategy.

Discussion

  • @jeffdean Jeff Dean on x
    AI can unlock joint human/computer creativity! Imagen is one direction we are pursuing: https://gweb-research-imagen.appspot.co m/ “A high contrast portrait of a very happy fuzzy panda dressed as a chef in a high end kitchen making dough. There is a painting of flowers on the wal…
  • @multimodalart @multimodalart on x
    Google just announced a DALLE-2-like model: Imagen For now no code, just demo site: https://gweb-research-imagen.appspot.co m/ And paper: https://gweb-research-imagen.appspot.co m/ ... https://twitter.com/...
  • @ak92501 @ak92501 on x
    Photorealistic Text-to-Image Diffusion Models with Deep Language Understanding project page: https://gweb-research-imagen.appspot.co m/ sota FID(7.27 on COCO), without ever training on COCO, human raters find Imagen samples to be on par with the COCO data itself in image-text ali…
  • @jjvincent James Vincent on x
    Imagen also struggles with generating photorealistic images of people, though perhaps that's a blessing for now. You can expect these capabilities to become public in the near future, and imagine how systems like this could be used for hoaxes and harassment.
  • @jjvincent James Vincent on x
    Caveats apply, though. Google is not releasing the model publicly for safety reasons, so the images here have been hand-picked. Its own evaluations also found the system had serious biases, “including an overall bias towards generating images of people with lighter skin tones.”
  • @jjvincent James Vincent on x
    Google's has unveiled its new text-to-image AI system, Imagen. Type in any text you like and the system generates a corresponding image. It's extremely expressive stuff — and Google says produces higher-quality results than OpenAI's rival DALL-E. https://www.theverge.com/... http…
  • @iscienceluvr Tanishq Mathew Abraham on x
    A state-of-the-art text-to-image generation model (like DALL-E) from Google Brain! 🚀 Imagen - unprecedented photorealism × deep level of language understanding 🔥 Website: https://gweb-research-imagen.appspot.co m/ Paper: https://gweb-research-imagen.appspot.co m/ ... https://twit…
  • @yoavgo @yoavgo on x
    any idea why Google Brain is publishing the result of their latest big research project in an appspot url that doesn't even have the string ‘google’ in it? https://twitter.com/...
  • @parmy Parmy Olson on x
    Google's answer to OpenAI's Dall-E is “Imagen” and it looks waaay more refined. There's no denying this will be a problem for illustrators and creative professionals in the future. https://twitter.com/...
  • @nabeel Nabeel Hyatt on x
    AI is going to be a massive force multiplier to creativity. https://twitter.com/...
  • @cgarciae88 Cristian Garcia on x
    Here is a thread with a couple of samples from the new Imagen model from Google. https://gweb-research-imagen.appspot.co m/ 🧵
  • @jelleprins Jelle Prins on x
    Looks like Google's Imagen might produce even better results than OpenAI's DALL-E. Shame Imagen won't be available for now because it is trained on nsfw data. https://twitter.com/...
  • @daveleeft Dave Lee on x
    More remarkable AI. I've no fear this work will replace true art. But I do worry it might replace some of the pay-the-bills work artists do to fund their creativity elsewhere. https://twitter.com/...
  • @kevin2kelly Kevin Kelly on x
    We are in a generative art race, with new and better engines every week. Here is Google's latest, which is very good. These really will change art. Everyone will art. https://gweb-research-imagen.appspot.co m/
  • @michael_nielsen Michael Nielsen on x
    Looking at Google's new image-generator (better than DALL-E, they argue), I'm pretty sure there will soon be a good use case for chatbots-as-interface-to-the-visual- realm: https://gweb-research-imagen.appspot.co m/ https://twitter.com/...