Apple now lets developers auto-renew users for increased subscription prices once a year as long as the increase doesn't exceed $50 or 50% of the annual price
Developers can raise an eligible subscriber’s price once a year without requiring an opt-in when the increase stays within Apple’s stated $50-or-50%-of-annual-price limit.
Subscribers face a higher renewal price by default under those limits, rather than having a renewal stopped for affirmative acceptance.
Second-order effects
Subscription-app operators gain a less disruptive way to adjust prices for their installed customer base, making retention mechanics and price-setting more tightly linked.
Developers that previously relied on introductory offers, discounts, and grace periods can combine those tools with annual increases across more stages of the subscriber lifecycle.
Third-order effects
If Apple continues to add subscription controls, App Store businesses will have a more complete platform-managed system for acquiring, retaining, and repricing recurring customers, increasing the importance of subscription operations over one-time app sales.
The trend: Apple is building the App Store into a fuller subscription-management layer, adding controls for each stage from introductory pricing to renewal.
Breaking: Apple says some developers will be able to auto-renew App Store subscriptions without notifying customers https://developer.apple.com/ ... https://twitter.com/...
@markgurman I personally don't like this change at all. It is all too easy to miss the Apple subscription emails when you have many. Make developers turn off features when you expire and resubscribe. We know companies make $$$ off of dead subscriptions that automatically renew.
Purchase app on App Store use to be affordable. Then it starts to feel expensive with subscription. Now you'll get more reasons to feel very expensive in the Apple ecosystem. https://twitter.com/...
Apple will start letting developers offer auto price increases on subscriptions (up to a 50% or $5 increase) once per year. Previously, if a developer upped their subscription price, users would need to re-subscribe. That caused some cancellations. https://developer.apple.com/ ..…