Report: the real-time bidding industry exposes a person's online activity and location 747 times per day on average in the US and 376 times per day in Europe
New data about the real-time-bidding (RTB) system's use of web users' info for tracking and ad targeting, released today … Source: Irish Council … .
TechCrunch Natasha Lomas
Related Coverage
- Your online behavior and location are shared with advertisers 747 times a day - report 9to5Mac · Ben Lovejoy
- View article KnowTechie
- Private data of Irish internet users shared 392 times a day, report claims Silicon Republic · Leigh Mc Gowran
- ICCL report on the scale of Real-Time Bidding data broadcasts in the U.S. and Europe Irish Council for Civil Liberties · Johnny Ryan
Discussion
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@johnnyryan
Johnny Ryan
on x
Today we release (staggering) new data on the “RTB” online ads data breach. “Real-Time Bidding” tracks and shares what people view online and their real-world movements 178 Trillion times a year in the U.S. & Europe. https://www.iccl.ie/...
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@genderqueerwolf
Loose Leaf Queer
on x
This isn't a data breach, it's more like a data festering wound. It exists, in part, because most places trade personal responsibility in for privacy law. In other words, we're required to manage our own privacy, or forfeit the right entirely. https://twitter.com/...
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@me2balliance
@me2balliance
on x
Crucial report from the brilliant ICCL @ICCLtweet @johnnyryan RTB is the largest, ongoing, hiding in plain sight, data breach. People in US expose on avg 272,655 data pts per year. And then add in the “weaponized” use of the data. This must change. https://techcrunch.com/...
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@marylandmav
@marylandmav
on x
“The biggest data breach ever recorded.” Strong words, but they are necessary to get a grasp on the size of this monumental violation of internet privacy. This has affected literally every internet user in the United States and Western Europe. https://twitter.com/...
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@neilmrichards
Neil Richards
on x
Even for those of us who study privacy, surveillance, and data, the scale of commercial ad surveillance for such negligible benefits in the zero-sum ads arms race is shocking. We don't need this surveillance industry, it threatens democracy, and it needs to be brought to heel. ht…
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@susie_alegre
Susie Alegre
on x
If you want to understand the scale of the impact of advertising on your daily life, take a look at the incredible figures in the ICCL report on real time bidding out today 👇 https://twitter.com/...
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@brianhonan
@brianhonan
on x
GDPR in action https://twitter.com/...
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@byjacobward
Jacob Ward
on x
An Irish civil liberties group released data today that shows Google shares real-world location data on millions of everyday people with thousands of companies. Americans are particularly deeply tracked: a typical NY resident's location goes out more than 800 times each day. http…
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@johnnyryan
Johnny Ryan
on x
There is a significant difference between the scale of the problem in the U.S. and the E.U. If you live in New York your online activity and location are broadcast an average of 814 times per day. If you live in France, it happens 340 times a day. https://twitter.com/...
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@iwillleavenow
@iwillleavenow
on x
REALLY an excellent report that helps break down the RTB system, how widely it's spread, and what many of the risks are. https://twitter.com/...
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@privacymatters
@privacymatters
on x
“RTB is the biggest data breach ever recorded,” argues the @ICCLtweet. “It tracks and shares what people view online and their real-world location 294 billion times in the U.S. and 197 billion times in Europe every day.” https://techcrunch.com/... <it flourished despite law