I would guess this is how they test the road to royalties via NFTs and how they can work to ramp up paying artists to be competitive with the new platforms. Question is Can they do it in time and can they crack the engagement and incentives? https://musically.com/...
Exclusive: Spotify tests letting artists promote NFTs on their profiles. US / Android only with a v small group of artists: Steve Aoki and The Wombats appear to be involved. Read our story incl. official spokesperson confirmation: https://musically.com/...
Not the biggest surprise, and clearly cautious - it's basically letting artists promote NFTs on their profiles like they can already promote merch. So not Spotify creating NFTs or launching a marketplace etc etc... yet. But the data will obvs inform its future strategy. https://t…