Hollywood insiders explain celebrities' decreased interest in Twitter, seen as a high-risk, low-reward platform, and why Musk's ownership might make it worse
Elon Musk was right that Twitter's most popular accounts have gone quieter over the years. Hollywood insiders explain what happened …
Washington Post
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Discussion
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@marshallk
Marshall Kirkpatrick
on x
Celebrities say tweeting isn't worth the risks anymore? Because they don't get paid to post here? Well, us small fries who benefit from learning & meeting peers still get a ton out of it I'd say. https://www.techmeme.com/...
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@jeffnolan
Jeff Nolan
on x
good. Celebrities ruin every social media platform they touch https://twitter.com/...
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@whereisdaz
Dr Darren Saunders
on x
Without any sense of irony that they may be part of the problem, ppl who tweet *on behalf of others* complaining about the platform being problematic. https://twitter.com/...
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@mrinaldesai
Mrinal Desai
on x
So not true ... am planning to totally go all in. Press invite coming soon https://twitter.com/...
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@nickmartin
Nick Martin
on x
This piece shows clearly that Twitter is far less fun and engaging than it was in the early days. Its toxicity has driven a lot of people off. A similar piece could be written about Twitter's execs and high-level employees. Most of them tweet rarely if at all. https://twitter.com…
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@mattnavarra
Matt Navarra
on x
“Twitter is hard for celebrities to monetize” “The Kardashians aren't getting paid a million dollars for a sponsored tweet” “Twitter might be able to make you culturally relevant, but Instagram, YouTube and TikTok get you paid” https://archive.ph/...
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@kantrowitz
Alex Kantrowitz
on x
This is true not just for celebs. The risk reward on this app is negative. https://twitter.com/...
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@theeashleyray
Ashley Ray
on x
i thought we all knew twitter is the app where you try to get famous enough that you never need twitter again https://twitter.com/...
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@lisakayhawes
Lisa K Hawes
on x
Conclusion: “Twitter is becoming what Facebook is. Which is: 'I'm going to have my team do it.'” Ouch. https://twitter.com/...
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@taylorlorenz
Taylor Lorenz
on x
Here's the thing: the bigger the platform u have on here and the more followers you have (especially as a woman or POC), the worse experience it is. That's a problem! And Musk's proposed changes are likely to only exacerbate these issues https://www.washingtonpost.com/ ...
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@natemcdermott
Nathan McDermott
on x
Celebrities, actually smarter than the rest of us! https://twitter.com/...
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@willoremus
Will Oremus
on x
it is with a heavy heart that we must announce that the celebs aren't at it anymore. https://www.washingtonpost.com/ ...
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@docdre
@docdre
on x
Once again...Black folk came to twitter for US, not for the celebrities. How many of you would leave because, say, Rihanna doesn't post here anymore? https://www.washingtonpost.com/ ...
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@karissabe
Karissa Bell
on x
“Twitter might be able to make you culturally relevant, but Instagram, YouTube and TikTok get you paid.” On why celebs have been ditching Twitter for TikTok. IG etc. https://www.washingtonpost.com/ ...
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@triketora
Tracy Chou
on x
an interesting question: is twitter's future in bringing back the celebrities, or encouraging everyday users to participate? (obviously ideally both, but gotta pick a priority) either way, solving harassment is key https://www.washingtonpost.com/ ...