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Hollywood insiders explain celebrities' decreased interest in Twitter, seen as a high-risk, low-reward platform, and why Musk's ownership might make it worse

Elon Musk was right that Twitter's most popular accounts have gone quieter over the years.  Hollywood insiders explain what happened …

Washington Post

Discussion

  • @marshallk Marshall Kirkpatrick on x
    Celebrities say tweeting isn't worth the risks anymore? Because they don't get paid to post here? Well, us small fries who benefit from learning & meeting peers still get a ton out of it I'd say. https://www.techmeme.com/...
  • @jeffnolan Jeff Nolan on x
    good. Celebrities ruin every social media platform they touch https://twitter.com/...
  • @whereisdaz Dr Darren Saunders on x
    Without any sense of irony that they may be part of the problem, ppl who tweet *on behalf of others* complaining about the platform being problematic. https://twitter.com/...
  • @mrinaldesai Mrinal Desai on x
    So not true ... am planning to totally go all in. Press invite coming soon https://twitter.com/...
  • @nickmartin Nick Martin on x
    This piece shows clearly that Twitter is far less fun and engaging than it was in the early days. Its toxicity has driven a lot of people off. A similar piece could be written about Twitter's execs and high-level employees. Most of them tweet rarely if at all. https://twitter.com…
  • @mattnavarra Matt Navarra on x
    “Twitter is hard for celebrities to monetize” “The Kardashians aren't getting paid a million dollars for a sponsored tweet” “Twitter might be able to make you culturally relevant, but Instagram, YouTube and TikTok get you paid” https://archive.ph/...
  • @kantrowitz Alex Kantrowitz on x
    This is true not just for celebs. The risk reward on this app is negative. https://twitter.com/...
  • @theeashleyray Ashley Ray on x
    i thought we all knew twitter is the app where you try to get famous enough that you never need twitter again https://twitter.com/...
  • @lisakayhawes Lisa K Hawes on x
    Conclusion: “Twitter is becoming what Facebook is. Which is: 'I'm going to have my team do it.'” Ouch. https://twitter.com/...
  • @taylorlorenz Taylor Lorenz on x
    Here's the thing: the bigger the platform u have on here and the more followers you have (especially as a woman or POC), the worse experience it is. That's a problem! And Musk's proposed changes are likely to only exacerbate these issues https://www.washingtonpost.com/ ...
  • @natemcdermott Nathan McDermott on x
    Celebrities, actually smarter than the rest of us! https://twitter.com/...
  • @willoremus Will Oremus on x
    it is with a heavy heart that we must announce that the celebs aren't at it anymore. https://www.washingtonpost.com/ ...
  • @docdre @docdre on x
    Once again...Black folk came to twitter for US, not for the celebrities. How many of you would leave because, say, Rihanna doesn't post here anymore? https://www.washingtonpost.com/ ...
  • @karissabe Karissa Bell on x
    “Twitter might be able to make you culturally relevant, but Instagram, YouTube and TikTok get you paid.” On why celebs have been ditching Twitter for TikTok. IG etc. https://www.washingtonpost.com/ ...
  • @triketora Tracy Chou on x
    an interesting question: is twitter's future in bringing back the celebrities, or encouraging everyday users to participate? (obviously ideally both, but gotta pick a priority) either way, solving harassment is key https://www.washingtonpost.com/ ...