Creators who quit YouTube keep returning despite “YouTube brain”, where creators are creatively and financially subject to the whims of viewer attention spans
Prominent YouTubers keep quitting the platform and then coming back. Call it the result of YouTube brain. Tweets: @mattnavarra , @matt_on_tech , and @taylorlorenz See also Mediagazer Tweets: Matt Navarra / @mattnavarra : The YouTubers are not okay Why prominent YouTubers keep quitting the platform and then coming back https://www.vox.com/... Matthew S. Smith / @matt_on_tech : It's hard to see a difference between this style of social media coverage and just throwing darts at a wall and then connecting them with string. https://www.vox.com/... Taylor Lorenz / @taylorlorenz : “Once a YouTuber reaches a certain level of success, they're a YouTuber for life. I'm less convinced this has anything to do with the platform itself and more about the kind of person it attracts and who ends up succeeding.” https://www.vox.com/... by @rebexxxxa See also Mediagazer