Sources: WhatsApp plans to launch cashback rewards in India to lure more customers to its p2p payments service, alongside incentives for merchants
Reuters : Tweets: @shiraovide , @adityakalra , @munsifv , @sayshaina , and @munsifv Tweets: Shira Ovide / @shiraovide : I continue to watch with interest to see if Facebook can turn WhatsApp into a real business with, like, money and stuff. We'll see! https://www.reuters.com/... Aditya Kalra / @adityakalra : WhatsApp plans cashbacks in India payments push, sources tell @Reuters. WhatsApp will soon roll out cashback rewards to lure Indians to P2P service & is also testing incentives for payments to merchants, like Reliance telcom bill payments. With @MunsifV https://www.reuters.com/... @munsifv : Buried in this story is also some insights we have from an internal study WhatsApp did last year, titled 'Winning from behind on India payments." It says “incentives are among the top sign up reasons for our competitor apps” in India. https://twitter.com/... Shaina Ahluwalia / @sayshaina : “WhatsApp plans cashback for peer transfers, merchant payments in India push-sources” https://www.reuters.com/... @munsifv : In a broader payments push, WhatsApp is also testing a program where it will dole out cashback incentives for users who pay highway tolls and utility and other bills straight from the app. https://www.reuters.com/... https://twitter.com/...