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Chronicles

The story behind the story

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A look at Jack Dorsey's life after Twitter, as 30+ people who have worked with him say his “favorite child” is promoting bitcoin, not working at Block

As he walked onstage at the Bitcoin 2021 conference in Miami, Jack Dorsey was still technically the chief executive officer …

Bloomberg Kurt Wagner

Context & Ripple Effects

The profile lands after a long runway of documented distraction: back in 2015, Square's IPO bankers were already preparing contingency plans in case Dorsey decamped to be full-time Twitter CEO, and by late 2020 employees at both companies described his extreme hands-off management as delegating or delaying most major decisions to pursue personal passions.

Since then the pattern has sharpened rather than resolved. His December attack on Web3 as VC-owned positioned him publicly as bitcoin's champion against the rest of crypto, and with Twitter now behind him, the question this reporting raises is what that leaves for Block — the company he still runs.

First-order effects

  • Block operates under a CEO whom 30+ former colleagues describe as treating it as secondary to bitcoin advocacy, putting sustained pressure on the company's execution and its board's tolerance for an absentee-style leader.

Second-order effects

  • Block's bitcoin-aligned initiatives compete for executive attention against its core payments business, forcing lieutenants to run day-to-day operations while the founder's public energy goes to conferences and protocol work.

Third-order effects

  • If the pattern holds, founder-led fintechs will increasingly be priced not just on products but on whether the founder's ideological commitments — bitcoin maximalism here — align with or divert from shareholder value, making founder-focus risk a standard diligence item.

The trend: Founder-CEOs of dual-listed attention are being re-evaluated by markets and boards as their public advocacy — Dorsey's bitcoin promotion chief among them — becomes the primary signal of where their effort actually goes.

Discussion

  • @apompliano @apompliano on x
    Many people will question @jack's decision to pursue bitcoin, but my guess is that history will be kind to his focus and leadership. https://www.bloomberg.com/...
  • @crypto @crypto on x
    NEW: “Bitcoin changes absolutely everything.” This is the inside story of how Jack Dorsey left Twitter to become crypto's (unofficial) spiritual leader. Read The Big Take ⬇️ https://www.bloomberg.com/... ( via @BW )