The dispute also sharpened Meta’s long-running argument over platform commissions: Apple subsequently used the proposed Horizon Worlds charge to highlight the contrast with Meta’s criticism of App Store fees.
First-order effects
Horizon Worlds creators selling virtual items face a transaction cost of up to 47.5%, reducing the share of each sale retained by the people Meta is trying to recruit to its marketplace.
Meta gains a direct monetization mechanism for Horizon Worlds transactions, while OpenSea’s 2.5% rate becomes an immediate comparison point for NFT-oriented sellers.
Second-order effects
Apple can use Meta’s Horizon Worlds pricing to challenge Meta’s position on App Store commissions, making fee policy a reputational as well as commercial issue.
VR developers evaluating Meta distribution must weigh Horizon Worlds’ creator-sales economics alongside Quest Store charges; later developer complaints about Quest Store fees show that the comparison did not stay confined to NFTs.
Third-order effects
Layered app-store and platform fees make virtual-world commerce another test case for the regulated platform take-rate debate, with creator participation contingent on how much value intermediaries retain.
If high combined commissions persist, marketplace operators with lower transaction fees can position themselves as alternatives for digital-asset sellers, fragmenting where creators choose to transact.
The trend: Metaverse monetization is converging on platform-marketplace economics, intensifying scrutiny of stacked distribution fees and the creator share of each sale.
The rent in the metaverse is too damn high. I wrote about Meta, Microsoft, and Roblox all taking nearly half of creators' earnings https://www.platformer.news/ ... https://twitter.com/...
Meta is burning at least $10 billion/year on its metaverse pivot. No ads (yet). So you're seeing the squeeze on any creator/developer trying to make money in this new thing.
@jameshercher
James on x
Apple doesnt actually abhor ‘surveillance advertising,’ it wants to own that for itself. Just like Facebook, Epic, Microsoft dont abhor Apple's usurious platform policies - they just prefer it was them. https://twitter.com/...
@stevekovach
Steve Kovach on x
“Meta's overall take rate is higher than Apple's.” https://twitter.com/...
@paultassi
Paul Tassi on x
incredible, just a truly excellent job well done guys https://www.businessinsider.co.za/ ... https://twitter.com/...
@jemgold_
@jemgold_ on x
web3 fixes this https://twitter.com/...
@slhamlet
Wagner James Au on x
Selling Quest units at a huge loss to grow consumer market share while hitting grassroots creators using the Quest with heavy commission fees is an interesting way to make a metaverse platform. https://nwn.blogs.com/... https://twitter.com/...
@axieaur
@axieaur on x
Lol. Sauron back it again with the red eye. https://twitter.com/...
@punk6529
@punk6529 on x
The future of work is giving Meta 47.5% of your salary, apparently.
@degentraland
@degentraland on x
Facebook charging 47.5% for every NFT sale is the best thing to ever happen to us.
@nizzynft
@nizzynft on x
47.5% for Facebook creator sale fees? Yeah ok Zucky boy https://twitter.com/...
@boredape93
@boredape93 on x
If we pay the 47.5% transaction fee, can Meta at least give us the other half of our bodies? 😂 https://twitter.com/...
@puffyatty
@puffyatty on x
no one: zuckerberg: i'm more of a glass 47.5% full kind of guy
@matteastwood
Matt Eastwood on x
Inflation is real in the Metaverse too ... https://twitter.com/...
@muneeb
@muneeb on x
Dear Zuck, Why 47.5% fees in your metaverse? You should take 51% to cement the point that you, and not the people, own it.
@skillupyt
@skillupyt on x
If you were under the illusion that the Metaverse would be this liberating, creator-driven, egalitarian utopia, please take note that The Corporations are doing the same shit they were doing before, only worse this time around. https://www.businessinsider.co.za/ ...
@punk6529
@punk6529 on x
Glad to see the regulatory state has lots of time and energy for “free airdrops to consumers” but Meta charging 47.5% tax on everyone's creative output is very good and very nice.
@iandaos
@iandaos on x
Meta will charge creators fees of up to 47.5%. “If a creator sells an item for $1.00, then the Meta Quest Store fee would be $0.30 and the Horizon Platform fee would be $0.17, leaving $0.53 for the Creator before any applicable taxes.” This is web2. https://www.businessinsider.co…
@twobitidiot
@twobitidiot on x
Would you rather live in zuck's metaverse with its cringe and 47.5% flat tax rate or kill your actual self?
@punk6529
@punk6529 on x
47.5% Meta take rates on digital goods are a pretty good reason to push for an open metaverse, even if you don't believe me on the “risk of dictatorship” stuff
@mdudas
Mike Daodas on x
Zuckerberg: Apple's 30% App Store fees are outrageous Also Zuckerberg: Meta is going to charge up to 47.5% creator fees in its metaverse https://www.businessinsider.com/ ...
@loopifyyy
@loopifyyy on x
Meta proposing a 47.5% fee on the sales of their “NFTs”. L-O-L. https://twitter.com/...