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Chronicles

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Sources: Meta chose a Qualcomm chip for the second version of its Ray-Ban smartglasses, after struggling to develop its own custom chip codenamed Brasilia

In late 2021, a team of Meta Platforms employees building a key chip for the second version of Meta's Ray-Ban smart glasses was notified …

The Information

Context & Ripple Effects

Meta’s reported difficulty with its Brasilia chip was an early inflection point in its smart-glasses hardware strategy. Later coverage says the company abandoned its in-house AR-glasses chip plans in 2023, reinforcing Qualcomm’s role in the product line.

That supplier choice carried into the $299+ Ray-Ban Meta glasses, which used Qualcomm’s Snapdragon AR1, while Meta also pursued a MediaTek partnership for AR-glasses chips. The record points to a multi-supplier approach rather than a near-term return to a single proprietary design.

First-order effects

  • Qualcomm becomes the immediate silicon supplier for Meta’s second Ray-Ban smart-glasses version, while the Brasilia effort no longer supplies that product.
  • Meta’s glasses team must build around an external chip platform, shifting execution from custom-silicon development to product integration with Qualcomm.

Second-order effects

  • Qualcomm gains a design win in a visible Meta wearable program, while Meta’s later MediaTek partnership gives it another potential supplier path for future AR glasses.
  • Meta’s ability to differentiate Ray-Ban smart glasses moves more toward the device experience and software features, such as the multimodal AI rollout, than a bespoke chip alone.

Third-order effects

  • If Meta continues pairing third-party silicon with its own glasses software, wearable competition will increasingly separate chip suppliers from the companies that control consumer distribution, product design, and AI services.
  • The sequence signals a broader hardware-strategy split: companies may reserve custom chips for areas where they can sustain development, while sourcing specialized wearable silicon externally.

The trend: Smart-glasses makers are adopting a mixed hardware model, using merchant silicon for devices while concentrating differentiation in software and AI experiences.

Discussion

  • @sylviavarnham @sylviavarnham on x
    New from me: Meta/FB is trying to build its own chips for its hardware devices. But there is internal division about the strategy. W/ @StephenNellis: https://www.theinformation.com/ ...
  • @stephennellis Stephen Nellis on x
    Hardware is Hard, Edition No. 25,298: Meta developed a custom chip for its Ray-Ban Stories successor. The chip had taped out, but using it risked delaying the product, so Meta stuck w/ Qualcomm for now, @SylviaVarnham reports - https://www.theinformation.com/ ...
  • @mathewolson Mathew Olson on x
    Meta was ready to start trial production of its own chip for new smart glasses, a big milestone for its silicon team. But, fearing delays, Meta is going with a Qualcomm chip instead. From @SylviaVarnham (so soon after the XROS news!) and @StephenNellis https://www.theinformation.…
  • @hzhu_ HC Zhu on x
    Not struggling. It's a trade-off between fast product iterations and designing in-house chips. More $FB news on #TickerTick https://tickertick.com/... https://www.theinformation.com/ ...
  • @anshelsag Anshel Sag on x
    Hardware is hard, and chips are even harder, especially during a global #semiconductor shortage. Taping out a chip isn't cheap, especially if you want to do it on a leading node which is likely what Meta wants to do if power efficiency is the goal. https://www.theinformation.com/…
  • @amir Amir Efrati on x
    You can almost hear the cheers coming from Apple's spaceship in Cupertino. scoop by ⁦@SylviaVarnham⁩ ⁦@StephenNellis⁩ https://www.theinformation.com/ ...