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Chronicles

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Apple announces an updated iPhone SE with 5G, an A15 Bionic, the classic Touch ID home button design, a 12MP camera, and more, shipping on March 18 for $429

Chance Miller / 9to5Mac :

9to5Mac Chance Miller

Context & Ripple Effects

The 2022 model is an incremental successor to the 2020 iPhone SE, preserving its 4.7-inch, Touch ID-centered formula while updating the processor, cellular connectivity and price. Apple is therefore extending the entry iPhone line without redesigning its familiar chassis.

Later coverage shows how far that path moved: the $599 iPhone 16e adopts a 6.1-inch display, A18 chip and 48MP camera, replacing the compact SE-era feature set with a more modern baseline.

First-order effects

  • Apple gives iPhone SE buyers 5G and an A15 Bionic chip in the existing Touch ID design, with availability beginning March 18 at $429.
  • The entry price rises from the 2020 SE's $399 starting point, making the new connectivity and processor the immediate trade-off for budget-minded Apple buyers.

Second-order effects

  • Keeping the legacy design while refreshing internal hardware lets Apple continue serving buyers who value Touch ID and a smaller 4.7-inch format rather than requiring them to move to a newer iPhone design.
  • The $429 model establishes a higher price floor for the SE line, a positioning that contrasts with the later 16e's $599-plus starting price.

Third-order effects

  • The SE-to-16e progression points to Apple's lower-priced iPhone tier becoming less a compact, legacy-design product and more a periodically modernized version of the mainstream iPhone baseline.
  • If that progression holds, Apple will have fewer reasons to maintain a separate home-button form factor as the budget tier absorbs newer chips, cameras and displays.

The trend: Apple's entry iPhone strategy is shifting from preserving a compact, low-cost SE template to raising the baseline hardware and price of its least-expensive model.

Discussion

  • @saschasegan Sascha C-Band on x
    ATT confirmed to me that the new iPhone SE doesn't have @ATT's new 3.45GHz “Andromeda” spectrum - meaning it loses a major advantage over Verizon there. https://www.pcmag.com/...
  • @maxwinebach Max Weinbach on x
    I love how everyone says the iPhone SE 3 has the same design as the 2 Nah man it's the same as the iPhone 8
  • @ihnatko Andy Ihnatko on x
    3) Putting the latest iPhone CPU in the cheapest iPhone sends a serious message about future plans: whatever they intend to do with upcoming software/services, they want to be able to do it on ALL iPhones. (3/?)
  • @munster_gene Gene Munster on x
    Apple's raising price. New iPhone SE includes an 8% price bump from the previous generation. Now starts at $429. Despite higher price, I bet they won't be able to keep up with demand.
  • @wholemarsblog @wholemarsblog on x
    Apple hit the right notes today. Lower priced iPhone SE and iPad Air Models with top end chips come at a great time for consumers whose budgets may have been tightened by inflation & the bear market. Arguably, the SE is better than the 13 pro in many ways
  • @snazzyq Quinn Nelson on x
    Apple is now calling its old form factor “iconic.” gg
  • @snazzyq Quinn Nelson on x
    “Bringing this level of performance [A15 Bionic] to our most affordable phone is something only Apple can do.” This is actually very true.
  • @munster_gene Gene Munster on x
    I was wrong on an important iPhone SE detail. It does have 5G. I'm surprised they did not leave that to the higher end phones. Bottom line, they're all in on 5G.