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Chronicles

The story behind the story

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Twitter will expand its Birdwatch fact-checking feature to “a small and randomized” set of US users for feedback, after testing it since January 2021

Twitter says it's expanding access to Birdwatch, its community-based fact-checking initiative first revealed in October 2020.

TechCrunch Sarah Perez

Context & Ripple Effects

Birdwatch began as a limited system for selected users to flag and annotate potentially misleading posts, then reached pilot participants across Twitter’s major apps through an earlier cross-platform pilot rollout. The randomized US feedback group marks a move from testing the mechanics of notes to testing how they work for readers outside the contributor pool.

The later coverage traces the path this feedback stage opened: Twitter increased its contributor base ahead of the midterms and ultimately made the notes broadly visible in the US before taking Community Notes global.

First-order effects

  • A small randomized group of US Twitter users gains access to Birdwatch notes and becomes a source of feedback on how the crowdsourced fact-checking feature is presented.
  • Birdwatch contributors’ work is tested against a wider reader audience, rather than being confined to the existing pilot community.

Second-order effects

  • Twitter obtains product feedback needed to decide whether community-written notes can be shown more broadly; the subsequent US-wide visibility rollout indicates that the feature cleared that next distribution step.
  • As Birdwatch reaches more readers, contributor quality and the usefulness of note rankings become operational constraints, reflected in the later expansion that assigned contributors a rating-impact score.

Third-order effects

  • The sequence points to moderation becoming a platform feature partly produced by users: a contributor network can move from a closed pilot to public-facing context on posts and eventually to a global Community Notes product.
  • If platforms rely more on crowdsourced annotations, control over contributor eligibility and note visibility becomes a consequential form of platform gatekeeping.

The trend: Social platforms are moving crowdsourced context systems from limited moderation experiments toward broadly distributed infrastructure for interpreting posts.

Discussion

  • Twitter Keith Coleman on x
    Building a better Birdwatch
  • @birdwatch @birdwatch on x
    Among Birdwatch notes that would appear on Tweets... 1. The majority of people found Birdwatch notes helpful. 2. People in the surveys were 20-40% less likely to agree with the substance of a potentially misleading Tweet after reading a Birdwatch note about it.
  • @birdwatch @birdwatch on x
    This expansion comes with a complete overhaul of the way Birdwatch identifies which notes to show on Tweets. Now, notes need to be rated helpful by enough people from different points of view in order to appear on a Tweet. This is how it works: https://twitter.github.io/...
  • @birdwatch @birdwatch on x
    Before expanding, we wanted to know that Birdwatch notes could be helpful to people from different points of view, and that notes could inform understanding on the topic of a Tweet. In surveys with randomly sampled people on Twitter in the US, we found:
  • @birdwatch @birdwatch on x
    We're excited to learn from a growing community, and grateful to the 10K+ contributors who are the heart of Birdwatch. Along with writing and rating notes, you've consistently provided thoughtful and honest feedback about what's working and what could be better. Thank you! 💙
  • @birdwatch @birdwatch on x
    This data is encouraging, and we're ready to gather input from more people. People in the new test group will not just see notes, but also be able to rate notes. They will be able to provide input that will help ensure Birdwatch is helpful to people from many perspectives. https:…
  • @birdwatch @birdwatch on x
    We've been hard at work building a Birdwatch that people from different points of view find helpful. We're seeing promising results, and starting today, a test group of people in the US will see the highest rated Birdwatch notes on Tweets. https://t.co/7fIJJmOfcl