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Google search quality is declining because of too many ads, SEO, and “smart” AI, prompting people to append “reddit” to queries to get more authentic results

Reddit is currently the most popular search engine.  The only people who don't know that are the team at Reddit …

DKB

Discussion

  • @peterbihr Peter Bihr on x
    This feels about right - at least for some areas. But finding the right stuff via Google certainly requires a lot of skills these days. The times of easy, good Google search results seem mostly over. https://twitter.com/...
  • @marcelweiss @marcelweiss on x
    “Why are people searching Reddit specifically? The short answer is that Google search results are clearly dying. The long answer is that most of the web has become too inauthentic to trust.” Faszinierend. https://dkb.io/...
  • @dangraziano Dan Graziano on x
    This has been true for a while. Organic Google search results are filled with ads and low quality websites who are gaming SEO. I almost always end my searches with Reddit, Wirecutter, or Wiki, depending what I am looking for https://twitter.com/...
  • @fosspatents Florian Mueller on x
    @dannysullivan @Carnage4Life I'm a big Google fan in product terms (search, Android, Mail/Workspace, cloud), even though I disagree on policy in some areas (e.g. app distribution). I used quotes maybe 10-15% of the time in the early days and now I hardly find a search without quo…
  • @dannysullivan Danny Sullivan on x
    @Carnage4Life I said that quotes should find the exact quoted word or phrase, and that if they don't, any of us at Google want to know, because that's exactly what they're supposed to do. That's how they should work. It's how we want them to work, and how people expect them to wo…
  • @dannysullivan Danny Sullivan on x
    @dkb868 Here's why people often think quoting with Google doesn't work when it really does (I've looked a huge number of these reports). 1) We match ALT text 2) We match text not readily visible, such as in a menu or small text 3) Page has changed since we indexed it 4) Punctuati…
  • @dannysullivan Danny Sullivan on x
    @Carnage4Life I have a huge degree of sympathy in the cases where we remove punctuation, and as I also said, we're going to look at that more. But that's not a new change and it is a technical match as we've done. I'd like it to be more than a technical match.
  • @dkb868 @dkb868 on x
    @dannysullivan Honestly I think you'd solve a lot of the confusion if you just highlighted the matching text in the result every time. It seems that the matching text is not highlighted in the punctuated case, which leads people to think there isn't an exact match. (And they're s…
  • @killedbygoogle @killedbygoogle on x
    Power users, though, want quality results that we can then judge for ourselves. But Google isn't offering that to us any longer. Danny Sullivan can't argue his way out of that criticism. Here's to hoping niche search engines with quality, controlled results make a comeback.
  • @killedbygoogle @killedbygoogle on x
    The blog post/SEO spam that people bitch about in results is a symptom of a couple things, but Google Search results tends to throw weight for new content. For answers? It doesn't matter because it's not relying on users to decipher and filter the results.
  • @killedbygoogle @killedbygoogle on x
    Google Search changed from providing users results to providing users answers. Full stop. It's not worse or dying, they just stopped caring about bitchy power users like me and OP. “If you find Google Search frustrating, you are no longer their target user.”
  • @bnox @bnox on x
    “Reddit is currently the most popular search engine. The only people who don't know that are the team at Reddit, who can't be bothered to build a decent search interface. So instead we [...] Google, and append the word “reddit” to the end of our queries.” https://dkb.io/...
  • @realrosezainab Rose on x
    I wholly agree as I've been glued to Reddit for consumer research, too. https://twitter.com/...
  • @killedbygoogle @killedbygoogle on x
    I'm arguably one of Google's biggest critics, so I'll paraphrase what I posted on HV about this: https://dkb.io/...
  • @brianmcc Brian McCullough on x
    I will never stop banging this drum. Google is no good anymore. To what degree you realize that is on you. But once it happens... https://twitter.com/...
  • @dannysullivan Danny Sullivan on x
    @dkb868 I work for Google Search, passed your feedback along, thanks. You said in the post that quotes don't give exact matches. They really do. Honest. Put a word or phrase in quotes, that's what we'll match. If anyone has an example where they feel it doesn't, please let me kno…
  • @dkb868 @dkb868 on x
    This is actually a decent solution. Anyone can create a custom search engine with google and restrict it to only the sites you trust. Though you end up in a situation where you're in a tiny bubble and missing out on other potentially cool sites. https://twitter.com/...
  • @petermindenhall Peter Mindenhall on x
    An interesting take on the current state of Google, the quality of search, and where it might or might not be going: https://dkb.io/...
  • @shalomgood Shalom Goodman on x
    (SEO) Top of Hacker News: https://dkb.io/... https://twitter.com/...
  • @caseynewton Casey Newton on x
    Good post on the ongoing decline of Google search and why smart people add “site:https://t.co/...” to get better results https://dkb.io/...
  • @carnage4life @carnage4life on x
    I know Google search is dying because Google responded to a user complaint about how their search doesn't work by arguing that it's the users who are wrong. If you have to tell users they're using your product wrong then you've lost. https://dkb.io/... https://twitter.com/...
  • @dkb868 @dkb868 on x
    Certainly didn't mean to be inflammatory to Reddit, and I'm sure their search is being worked on and is continuously improving. But one of these search results is clearly better than the other. https://twitter.com/... https://twitter.com/...
  • @can @can on x
    kinda funny that reddit became a much better quora than quora could even imagine becoming https://dkb.io/... https://twitter.com/...
  • @waxeditorial Tim Hardwick on x
    Another good reason for Apple to stop taking billion$ from Google for it to remain your default search engine. https://twitter.com/...
  • @taylorpearsonme Taylor Pearson on x
    “Why are people searching Reddit specifically? The short answer is that Google search results are clearly dying. The long answer is that most of the web has become too inauthentic to trust.” https://dkb.io/...