Coinbase, FTX, eToro, and other apps surge in popularity after multiple crypto Super Bowl ads; Coinbase rose from 186th to 2nd on US App Store after QR code ad
Hope you're having a great week. — Welcome to the mesha tribe … Sara Celi / The Crypto Connection : How Does It All Work, Anyway? Shannon Miller / Adweek : The 10 Best Super Bowl Ads of 2022 Kaya Yurieff / The Information : Where Were Creators at the Super Bowl? Angela Watercutter / Wired : Tech Companies' Super Bowl Ads Leaned Into Dystopia Steven Zeitchik / Washington Post : Tech ads at the Super Bowl offered a shiny — or is it dark? — vision of the future Dana / The Summary : Valentine's Weekend Roundup Ben Lovejoy / 9to5Mac : Super Bowl ads see Coinbase surge from #186 to #2 on US App Store as website crashes Duncan Riley / SiliconANGLE : Coinbase Super Bowl QR code ad crashes website, raises security concerns Sarah Roach / Protocol : Coinbase's Super Bowl ad brought 20 million people to its site in a single minute Andrew Hayward / Decrypt : Coinbase QR Code Super Bowl Ad for Free Bitcoin Yields Over 20M Hits in a Minute nofinancieros : Crypto Bowl — En el pod-newsletter de hoy: 1. Desinformación. 2. Peloton. 3. Superbowl. PYMNTS.com : ‘Crypto Bowl’ Ads Feature FOMO Investing and Low Wattage Stars Daniel Arkin / NBC News : Why were there so many crypto ads during the Super Bowl? Edward Ongweso Jr / VICE : Coinbase Swears This All Isn't Like the Dotcom Bubble After Super Bowl Ad SNAFU Gabe Lacques / USA Today : What was that? Coinbase's QR code Super Bowl commercial confuses viewers Jonathan M. Gitlin / Ars Technica : The best and worst car commercials of the 2022 Super Bowl Dan Burkard / Dan's Newsletter : Who scanned that QR code last night? Jeff Beer / Fast Company : How crypto brands failed to hijack the Super Bowl Michael Kan / PCMag : Beware of Scammers Trying to Replicate Coinbase's Buzzy QR Code Super Bowl Ad Jamie Crawley / CoinDesk : Coinbase Forced Into Outage Following Super Bowl Ad After More Traffic ‘Than Ever Encountered’ Arijit Sarkar / Cointelegraph : Super Bowl 2022: Here's the scoreboard of crypto ads Michael Gariffo / ZDNet : Crypto companies see massive user surge from big game ads Asa Hiken / Ad Age : Coinbase's Super Bowl commercial is a bouncing QR code Amanda Silberling / TechCrunch : Here are the best and worst 2022 Super Bowl tech ads Jordan Valinsky / WRAL TechWire : Bizarre Super Bowl ad with QR code crashes Coinbase crypto app Medha Singh / Reuters : Coinbase shares slip as app crashes briefly after Super Bowl ad Sophia Kunthara / Crunchbase News : Not Just Performers: Super Bowl Halftime Stars Dr. Dre, Snoop Dog, Others Invest Big Oliver Haslam / iMore : Coinbase's insane Super Bowl ad propels it to no. 2 in the App Store Hannah Miller / Bloomberg : Crypto Companies Got America's Attention Sunday Amara Khatri / Crypto Daily : Battle Of Crypto Exchanges: Coinbase, FTX Make Super Bowl Debuts Matt Novak / Gizmodo : Super Bowl Crypto Ads Feature Larry David, LeBron James, and QR Code for Free Bitcoin Alastair Talbot / Daily Mail : Crypto exchange firm Coinbase's app CRASHES after it screened unusual Super Bowl commercial showing a single QR code bouncing around the screen Gael Fashingbauer Cooper / CNET : That Bouncing QR Code Was Really a Super Bowl Ad for Coinbase news.com.au : Chaos as Super Bowl ad gives away crypto Tim Smith / Bloomberg : Coinbase Forced to Throttle Traffic After Super Bowl Ad Surge Mashable : QR code Super Bowl ad for Coinbase was a kind of brilliant copy of ‘The Office’ Mini Crypto Nuggets : Crypto's Super Bowl weekend Steven Zeitchik / Washington Post : The NFL on display this Super Bowl will seem like a crypto-happy league. It's anything but. Angela Watercutter / Wired : These Crypto Super Bowl Ads Feel Like Pets.com All Over Again Tiffany Hsu / New York Times : Prepare Yourself for This Weekend's ‘Crypto Bowl’ Tweets: Edward Snowden / @snowden : Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn't crash 10 seconds after the ad starts is so very internet. @surojit : @coinbase just saw more traffic than we've ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at https://drops.coinbase.com/. Humbled to have been witness to this. #WAGMI @coinbase : ICYMI 👀 Now that we have your attention we'd like to announce that we're giving away $15 in BTC to anyone who joins Coinbase by 2/15. Click below for more info and RT to tell your friends! Sign up and see terms here → https://drops.coinbase.com/ https://twitter.com/... Brian Armstrong / @brian_armstrong : The ad worked! #1 from ad week https://www.adweek.com/... And #2 in App Store Congrats to the awesome teams at Coinbase who worked so hard on this. https://twitter.com/... Brian Armstrong / @brian_armstrong : Excited to see the crypto bowl today. (sounds like a lot of ads planned for crypto companies at the super bowl) And Coinbase is no exception. Going to try something...a bit different. 😀 @surojit : Some more details. We had over 20M hits on our landing page in one minute. That was historic and unprecedented. We also saw engagement that was 6 times higher than our previous benchmarks. We're ready for you at https://drops.coinbase.com/ #WAGMI https://twitter.com/... John W. Rich / @cokedupoptions : Crypto exchanges spent $100 million on ads yesterday just for Bitcoin to be up 0.15% today @ducksmakindough : What a great commercial!!!#Coinbase #SuperBowl https://twitter.com/... Joe Pompliano / @joepompliano : Coinbase just spent $14 million for a color-changing QR code to bounce around on the screen for 30-seconds during the Super Bowl... And the website crashed. @chainyoda : Product ppl running the show at @coinbase is very bullish. Even the #SuperBowl ad was product centric, not coin-centric 🚀 Coinbase app jumps to #2 on the App Store in the US after the Super Bowl Ad. https://twitter.com/... @anildash : They're really really putting millions of dollars into trying to get you to feel FOMO over crypto, huh? Can you think of a reasonable, worthwhile, durable investment that they had to beg regular folks to participate in? @chrismessina : Couldn't have done this at last year's #SuperBowl — iOS 13 is helping @coinbase win the internet! https://drops.coinbase.com/ https://twitter.com/... https://twitter.com/... @seyitaylor : People respond to advertising. Can you believe it? https://twitter.com/... https://twitter.com/... Leigh Drogen / @ldrogen : It's kind of a bummer for them that we're not in a raging bull market because this bear really dampens the casino effect on those hits And you won't see “don't be a midwit” ads in a bull market, it'll be more geared towards FOMO https://twitter.com/... Molly White / @molly0xfff : https://en.wikipedia.org/... https://twitter.com/... Juliette Kayyem / @juliettekayyem : Raise your hand if a QR code flashed around your tv for a minute or so and the idea to scan it not once crossed your mind as you wondered what a waste of money for this company. 🙋♀️ Dan Primack / @danprimack : Crypto Bowl: FTX had my favorite ad, but Coinbase likely had the most effective one. @benlovejoy : 'Why don't these companies buy the extra cloud space before the biggest advertising moment of their lives?' does seem a reasonable question given the flexible scaling options available ... https://twitter.com/... Preston Byrne / @prestonjbyrne : As everyone knows the Internet famously disintegrated in 2000, never to return https://twitter.com/... Kate Rouch / @kate_rouch : Our engineering teams did heroic work to prepare for the Super Bowl - but honestly we couldn't have dreamed of these numbers. Over 20m hits in the first minute after the ad aired. We're back up and running if you haven't yet claimed your Bitcoin #WAGMI #Coinbase https://twitter.com/... Vincenzo Landino / @vincenzolandino : The efficacy of the @coinbase only increased with every additional second on screen. Initially, I wasn't going to scan. But the longer it stayed on, the more intrigued I became. I know many others that said the same. The site got throttled for a short time, to be expected. https://twitter.com/... @newhousesu : Cryptocurrency will be well represented in this year's slate of #SuperBowl ads. “These companies are conveying that we're not this weird little nerdy kid in the corner who's doing sort-of shifty stuff,” says associate professor @MadAdProf. https://www.nytimes.com/... via @nytimes Jesse Felder / @jessefelder : 'Star athletes and supermodels are promoting crypto cos. Stadiums are taking their names. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? It will be ubiquitous during this weekend's Super Bowl commercials.' https://www.nytimes.com/... Teresa Mackin / @teresa_mackin : “The Super Bowl is low-effort — it's fun, you're in a relaxed mode, and then a crypto commercial comes on and it seems friendly and accessible and people might be more likely to give it a shot,” @KelleySchool Demetra Andrews in @nytimes —> https://www.nytimes.com/... Jared Gilman / @realjaredgilman : finding out that larry david did a crypto ad https://twitter.com/... Ryan Hoover / @rrhoover : The Coinbase ad won the Super Bowl Emily Heller / @mremilyheller : All these celebrity crypto ads are destined for a supercut montage in the inevitable documentary after the recession Darren Rovell / @darrenrovell : Coinbase has a great chance to win the Super Bowl ad meters tomorrow morning. But does the fact that they couldn't handle the traffic and crashed make you concerned about having your crypto with them? @roxana_hadadi : the excessive nostalgia of this Superbowl coupled with how every other ad is about crypto ... the pyramid scheme that is America is really built on our littered pop culture detritus. Steve Schmidt / @steveschmidtses : The halftime show was great. The ads, on the other hand were, with a couple exceptions AWFUL. Worst I can remember. The Crypto ads reminded me of all of the DOT Com ads from SUPER BOWL 30 something two decades ago. Daniel Kibblesmith / @kibblesmith : Man, looks like crypto is here to stay, just like every other business that ever bought a super bowl ad. @coinbase : did you see it? https://twitter.com/... @couragejd : That Coinbase commercial was brilliant. Carmen Rodgers / @carmenrodgers : The Coinbase commercial with just the QR code, and no dialogue or context, was kinda bold. They basically said “we only trynna sell to people who actually know what this is.” William Turton / @williamturton : have y'all ever seen a commercial for a bank lol https://twitter.com/... Katherine Krueger / @kath_krueger : every super bowl ad is either crypto or a 10 year old cultural reference Edward Ongweso Jr / @bigblackjacobin : wish there were betting markets for how many crypto ads would play during the super bowl Casey Johnston / @caseyjohnston : I know they're ads but the super bowl ads feel particularly craven this year, crypto and debt apps @papapishu : The theme of this Super Bowl's commercials is “man is this shit about crypto? that blows” Adam Singer / @adamsinger : Coinbase being down when you clicked their QR code was an accurate preview of the actual app experience Noah Garfinkel / @noahgarfinkel : One reason I still have trouble believing crypto currency is money is that there aren't commercials for money. Matt Buechele / @mattbooshell : nobody: super bowl commercials: whether it's crypto or sports gambling, losing your money has never been this exciting @jasonyanowitz : 6 crypto Super Bowl ads tomorrow. 1) FTX 2) Crypto com 3) Coinbase 4) eToro 5) Bitbuy 6) Bud Light ft. Nouns NFT Brian Armstrong / @brian_armstrong : The ad just aired! Shortest link between your TV and phone is a QR. Thank you to the team who worked hard on the idea and came up the site to deal with the surge of traffic. And welcome all the new folks to the cryptoeconomy! https://drops.coinbase.com/ in case you missed it https://twitter.com/...