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Chronicles

The story behind the story

days · browse · Enter similar · o open

Twitter tests adding a DM icon to tweets on iOS to help “start a conversation”; some say the shortcut could make users even more susceptible to harassment

Emma Roth / The Verge :

The Verge Emma Roth

Context & Ripple Effects

Twitter has spent years adding friction to hostile interactions: the Requests inbox has filtered DMs from non-followers since 2017, and last year it rolled out prompts discouraging harmful language after studies showed they worked, alongside tests of pre-conversation civility advice. The DM layer itself has been steadily enriched too, from emoji reactions to voice notes tested on iOS.

The new experiment reverses direction: instead of adding friction before contact, it removes a step, putting a DM icon directly on tweets so any reader can open a private thread in one tap. That is why observers immediately flagged the harassment risk — the same shortcut that helps start conversations helps abusers start them too.

First-order effects

  • iOS users testing the feature get a one-tap path from any tweet into a private message, while recipients — especially those with public accounts and large audiences — see more inbound DM attempts from strangers.
  • The Requests inbox filter becomes the main line of defense for those recipients, since the shortcut routes around the deliberation step of visiting a profile and deciding whether to follow.

Second-order effects

  • Twitter's own prompt-and-filter tooling now has to absorb the extra contact volume its shortcut creates, pushing the company to lean harder on automated screening of DMs rather than user-side friction.
  • Rival platforms face the same trade-off in their reply and messaging surfaces: every engagement-boosting shortcut invites copycats, and the differentiator becomes whose safety layer scales with it.

Third-order effects

  • If the pattern holds, platform design splits into two opposing motions — removing steps to grow conversation while automating moderation to contain the abuse those steps unleash — making algorithmic DM filtering, not user settings, the structural control point over who can reach whom.

The trend: Social platforms are trading user-side friction for engagement in direct messaging, shifting the burden of harassment defense onto automated filtering systems.

Discussion

  • @twittersupport @twittersupport on x
    For when you want to reply directly to a Tweet's author, we're making it easier to DM them from your timeline to start a conversation. Now testing a DM icon on Tweets with some of you on iOS.
  • @elizaorlins Eliza Orlins on x
    @TwitterSupport Please don't do this. One extra step of having to go to someone's profile to send a DM cuts back on harassment. This is almost never about “starting a conversation,” when people are sending unsolicited DMs. At least give us a safety feature to not allow this on ou…
  • @mollydchr Molly Christensen on x
    Twitter just made it more clear than ever that it's run by men https://twitter.com/...
  • @juliedicaro @juliedicaro on x
    Nooooooooooo. The women on here are begging you no to do this. https://twitter.com/...
  • @themaxburns Max Burns on x
    Folks this is my pledge to you: the DMs are always, and will always be, open. Even if some of you need to find Jesus. https://twitter.com/...
  • @green_mt_girl @green_mt_girl on x
    @TwitterSupport You won't do anything when we report accounts full of slurs and genocide threats, but now you want to make it easier for people to harass us? No thanks.
  • @anthonyirwinla Anthony F. Irwin on x
    Opening my DMs was already enough of a disaster. Gonna go ahead and close those down again. https://twitter.com/...
  • @haleighhoffman Haleigh Hoffman on x
    I get weird enough messages from men. Don't encourage them! https://twitter.com/...
  • @allbrightnfl Benjamin Allbright on x
    I can't think of a single positive thing about this. https://twitter.com/...
  • @theofleury14 Theo Fleury on x
    Holy I thought the trolls were bad on here but Facebook is 3x as bad. The hatred is unbelievable and fear mongering. It's like all of Trudeau's clones are on Facebook. Keep doing whatever it is we're doing cause we are winning trust me they are completely unhinged. #Loveandlight
  • @jeremyjojola Jeremy Jojola on x
    This can be abused by trolls but it can also lead to tips and more info from people who have more info on a story I'm reporting. I'd like to see how this works. https://twitter.com/...
  • @bravetinsoldier Doctor Dan on x
    Remember how I've been saying that @TwitterSupport is completely useless? Exhibit A. No one asked for this bullshit that will make it easier for trolls to harass people. [Throws things] https://twitter.com/...
  • @epro Emil Protalinski on x
    Twitter needs to move 50% of its new features team to its clean up the platform team. The service would benefit exponentially from a decrease in scammers, harassers, and bots. https://twitter.com/...
  • @pronounced_ing Celeste Ng on x
    So, in response to complaints about targeted harassment and threats of violence... Twitter is making it EASIER for people to harass you? One-click harassment! Read the room, Twitter. https://twitter.com/...
  • @kevinmkruse Kevin M. Kruse on x
    The people who run Twitter seem to hate the people who use Twitter https://twitter.com/...