Sources: Amazon has abandoned its much-maligned campaign of paying warehouse employees to share positive messages on social media after embarrassing backfires
Paying warehouse workers to tweet positive comments is dropped after poor reach and embarrassing backfires
“Amazon quietly shut down and removed all traces of the influence campaign at the end of last year...” https://twitter.com/...
@quinnypig
Corey Quinn on x
As if it weren't completely predictable that an employee tweeting full-throated defenses of their employer via Sprinklr was about to be soundly roasted. https://twitter.com/...
@patrickmcgee_
Patrick McGee on x
“Handpicked workers were told to reply in a “blunt” but “polite” manner to what the company considered untruths posted by politicians, labour rights activists and indeed any other critics, although they were told not to target journalists.” via @FT https://www.ft.com/...
@muradahmed
Murad Ahmed on x
Amazon shelves it's scheme of paying warehouse workers to post positive messages & take on critics online, after some embarrassing backfires. Helleva scoop in @FT from @DaveLeeFT that says much of the company's issues on hiring staff to continue growth https://www.ft.com/...
@carnage4life
@carnage4life on x
How did no one involved in this project stop to think about the optics of paying factory workers to tweet about how much they love their minimum wage Amazon warehouse job? https://www.ft.com/...