Sources: Apple is readying the widest array of new hardware products in its history this fall; LinkedIn shows Apple car exec Joe Bass has left for Meta
Apple Inc. is nearing its first launch event of the year, with a new iPhone SE and iPad on tap. Also: The company takes another hit …
BloombergMark Gurman
Context & Ripple Effects
Apple’s earlier hardware planning already paired premium iPhones with iPads and Macs in a single launch season, as reflected in its 2019 Pro iPhone, iPad and 16-inch MacBook plans. The new spring event extends that multi-category cadence to the entry iPhone SE and iPad.
The reported event is also an early marker for what later coverage described as one of Apple’s most ambitious product periods, spanning the fall of 2022 and first half of 2023. Joe Bass’s move adds a separate personnel loss from Apple to Meta alongside that product-planning push.
First-order effects
Apple is positioned to refresh its iPhone SE and iPad lines at its first event of the year, changing the near-term choices available to buyers of those products.
Apple loses car executive Joe Bass, while Meta gains an executive from Apple’s car effort.
Second-order effects
The spring iPhone SE and iPad releases become the opening phase of a broader Apple product cycle, concentrating execution across hardware launches later in the year.
Bass’s departure requires Apple to redistribute his responsibilities in its car effort, while Meta integrates a senior hire with that Apple experience.
Third-order effects
If Apple sustains the release pattern described in related coverage, its hardware strategy becomes less dependent on isolated flagship events and more dependent on coordinating dense, multi-category launch windows.
The trend: Apple is moving toward a denser hardware release cadence across product tiers, while competition for experienced executives continues across major technology companies.
The M2 iPad Pro is coming in the Fall. I have heard nothing but concerns from multiple sources with regards to its Wireless Charging/MagSafe capabilities. All iPad Pro models will have a MiniLED display. AirPods Pro 2 are also on track for a Fall release.
I have received confirmation that there will be an additional configuration for the upcoming iMac Pro beyond M1 Max. A 12 Core CPU configuration was tied to a snippet of code referencing the iMac. The internal naming candidate is iMac Pro for a reason. It is targeted towards pros
For the Apple Spring event, We will be receiving the Mac Mini with M1 Pro and M1 Max, a new 5G iPhone SE, and a new iPad Air. iMac Pro is still on track currently for a release in the spring. Yet, I have heard there are still concerns with regards to production.
If this is true and there are more CPU cores I think there would also be an additional cluster of GPU cores. M1 Max has 3 or 4 clusters, I would expect 5 for a total of 40 GPU cores https://twitter.com/...
iPhone SE Disappointment Update? Nah iPad Air 5? Stale and Predictable We all gotta see if Apple wants the 27" iMac to become Pro or blend in with the 24" design scheme. So new iMac is my answer https://twitter.com/...
When I said this would be the biggest year for Apple in a decade, I was serious. Mark Gurman stated in his Power On newsletter that Apple will release the “Widest Array of New Hardware Products in Its History.” Get ready for an exciting new year! https://twitter.com/...
Power On: Apple's spring event approaches with a 5G iPhone SE and a new iPad on tap. Also: Apple loses another top Apple Car team manager. https://www.bloomberg.com/...
Gurman expects the following products to launch in the fall: - iPhone 14 series - M2 MacBook Air - M2 MacBook Pro - M2 iPad Pro - M2 iMac - Mac Pro - AirPods Pro 2 - 3 new Apple Watch models - iPad 10 https://9to5mac.com/...