Discussion

• @mosseri Adam Mosseri on x

  🎉 Subscriptions 🎉 Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences: - Subscriber Lives - Subscriber Stories - Subscriber Badges We hope to add more creators to this test in the coming months. More to come. ✌🏼 https://twit…

• @huddlebrett @huddlebrett on x

  My take: This long-overdue feature will significantly impact creators looking to move to full-time and diversify revenues. Plus, it may attract more creators to IG. I predict other platforms will launch subscriptions soon, similar to this and Twitter's super follows.

• @adrienneshih Adrienne Shih on x

  Big move into subscriptions for @instagram. Wondering how/if news publishers will leverage these tools. https://twitter.com/...

• @negroprogrammer @negroprogrammer on x

  so interesting that they went with only ephemeral content for this. sub only grid posts would be cool guessing it's very similar to close friends under the hood https://twitter.com/...

• @takarasmall @takarasmall on x

  Nah. I can't see anyone paying Instagram $99 so they can watch exclusive videos and stories made by famous influencers. https://www.techmeme.com/...

• @kirawontmiss @kirawontmiss on x

  instagram just keeps giving me more reasons to delete their app https://twitter.com/...

• @liahaberman Lia Haberman on x

  Finally! Instagram is testing paid subscriptions for creators to monetize exclusive access for super-fans — people have been getting around this by charging for Close Friends access. Now it's official https://twitter.com/...

• @huddlebrett @huddlebrett on x

  Instagram is finally helping its creators monetize. They're testing a subscription feature with select creators, where paying subscribers can access exclusive content like stories or lives. The best part: IG won't get fees from subscriptions until 2023 earliest. https://twitter.c…

• @devssethi @devssethi on x

  So excited for the team and the company to go on this journey with Sedona and Jordan, & help them make the most out of their college experience and NIL. To me, today is nothing short of historic. Massive congrats to @bgreenwell23 @Quezzymoto & the rest of the team involved. https…

• @5amuehlpatrick @5amuehlpatrick on x

  @JunaeBrown On the other hand, for artists it still seems best to create a space for your fans *off* these apps where you can share bts content, ideas, etc. I'm a bit concerned that people will get overwhelmed/burnt out on both sides.

• @5amuehlpatrick @5amuehlpatrick on x

  @JunaeBrown I'm a bit torn on every app rolling out creator subscriptions, especially if artists are interdisciplinary. If you're a yt star, makes sense you'd want your subscribers right there, and this ig update does look great for someone like you, who we follow for insight, in…

• @junaebrown @junaebrown on x

  So much easier for people who are following me for specific things to know exactly when to expect the content from me. Typically the only other way to do this is via output consistency. & hoping ppl see it. This sort of cuts through the noise.

• @fos @fos on x

  Instagram has begun testing subscriptions with ten U.S. creators, including two NIL athletes: ➖ Jordan Chiles, UCLA Gymnastics ➖ Sedona Prince, Oregon Women's Bball The two can now earn recurring monthly income through exclusive subscriber-only content like lives and badges. http…

• @junaebrown @junaebrown on x

  For their next trick Instagram is adding the ability for creators to utilize paid subscriptions •Badges • Lives •Stories This is honestly perfect for someone like me who isn't chained to Biz content & has a couple of different audiences. Thoughts? https://twitter.com/...

• @astasiawill @astasiawill on x

  Man what has IG come to. I mean amazing for creators but for folks who just want to post and go 😭 https://twitter.com/...

• @elias_stein Elias Stein on x

  The most helpful thing your company (and any tech company) can do for me as a creator is to show my content to the people that follow me with no strings attached. I don't want or need to charge people to see exclusive content. I literally just want my followers to see my art. htt…

• @mikebodge Mike Bodge on x

  I want a protocol not a C-level guy in a bizarre plywood room telling me about how he's letting people make a few bucks on his platform. https://twitter.com/...

• @chrismessina @chrismessina on x

  Superfollows on Instagram! Green rings for close friends/favorites. Purple rings for subscriber-only content! #CreatorEconomy https://twitter.com/...

• @marshallk Marshall Kirkpatrick on x

  Instagram's testing subscription options with 10 early test accounts. Looks smart, will probably work. It's amazing how long this all took & how fast it's going to grow. Will it stick? We'll see. https://techcrunch.com/...

• @caseynewton Casey Newton on x

  It will soon cost $10 a month to see the TikToks I post to my story https://t.co/60d7U6raay

• @paul__armstrong Paul Armstrong on x

  Where is all this subscription money platforms think people have coming from?!? https://twitter.com/...

• @reneritchie Rene Ritchie on x

  So... YouTube: Sub is free, membership is paid Twitch: Follow is free, sub is paid Insta: Follow is free, sub now also paid? https://twitter.com/...

• @theryanford Ryan Ford on x

  Twitter subscriptions and Instagram subscriptions are a big corporation attempt to ride the OnlyFans wave. https://twitter.com/...

• @deitaone @deitaone on x

  *META WON'T GET FEES FOR INSTAGRAM SUBS UNTIL 2023 AT EARLIEST $FB https://twitter.com/...

• @kennedy_odh @kennedy_odh on x

  @DeItaone Your now going to pay to see struggling humans pretending to live the most perfect lives