Sources: Apple will expand CarKey availability beyond BMW by this summer, starting with Hyundai's Genesis line; a look at potential Apple headset names
As Apple Inc.'s first mixed-reality headset runs behind schedule, here's a look at what the company could name the product.
Moving CarKey beyond BMW gives Apple a second named automaker deployment without requiring the broader Apple-Hyundai vehicle collaboration discussed in earlier coverage to materialize.
First-order effects
Genesis drivers will gain access to Apple’s CarKey functionality by summer, ending BMW’s position as the only named availability partner in the report.
Hyundai’s Genesis line gains an iPhone-linked ownership feature that differentiates it from models without CarKey support.
Second-order effects
Apple gains a second automaker foothold for iPhone-mediated vehicle access, reinforcing the relevance of its reported broader vehicle-control interface to carmakers.
BMW and other premium automakers face greater pressure to match Apple-backed digital-key compatibility as Genesis joins the availability set.
Third-order effects
If Apple extends CarKey across additional manufacturers, digital vehicle access may become another layer where automakers compete for compatibility with the iPhone ecosystem rather than solely with proprietary software.
The pattern points toward a broader Apple role in vehicle interfaces, with adoption by individual car brands determining how much control remains with automaker-owned systems.
The trend: Apple is expanding from in-car media interfaces toward iPhone-based access and control layers embedded across multiple automakers.
Power On: The iPod, iPhone, iPad, Apple Watch and...Apple Vision? Here are potential names for Apple's first AR/VR headset. Plus, find out which cars are next to get CarKey and more on the headset and a battery-powered HomePod. https://www.bloomberg.com/...
Can do this with my Android phone (not iOS) already on my Elantra. Works great with my phone, there's also a physical key that fits in my credit card for emergencies or valet use. [Apple's digital car keys may work with Hyundai and Genesis...]
Apple is going to release its first major new hardware product in years, and no one knows what it's called yet. Place your bets https://www.bloomberg.com/... via @markgurman
First thing my wife said when we got a HomePod mini is “what do you mean it plugs into the wall. Why would Apple not make it battery powered?” Definitely should consider it still. https://twitter.com/...
“Sources: Apple is considering delaying the debut of its mixed-reality headset from WWDC due to development challenges related to overheating, cameras, software” Apple is having the same issues as the rest of the planet, I guess. I thought their chips were perfect?
Apple sold about 10 million Apple Watches during its first full year (fiscal year 2016). AirPods unit sales was a little more than 15 million in its first full year (fiscal year 2018).
@neilcybart Agreed. But it is Apple. And Apple now knows what it takes. We aren't in 2007 anymore where Apple sold 1.8 million phones out the gate. Expectations are a lot higher than that now. Apple sells that many every two days now.
Bloomberg's @markgurman reports Apple's XR device announcement pushed back from WWDC & no consumer availability until 2023 because of “development challenges related to overheating, cameras and software.” @Meta iteratively solved lots of thermal issues with 9 products over 7 yrs.…
When it does launch, Apple's likely to price it above $2,000 due to its high-end nature. Apple's own estimates suggest it's targeting 7-10 million units in the first year. Following the launch, WWDC 2023 will focus heavily on building VR and AR apps. https://www.bloomberg.com/...