How Tim Cook's supply chain expertise and diplomacy helped grow Apple's annual revenue from $108B in 2011 to $365B in 2021, and profits up 3.7x to $95B
Two years after the death of Steve Jobs, Oracle CEO Larry Ellison claimed it was inevitable Apple would struggle under Tim Cook. Tweets: @patrickmcgee_ , @iancowie , @patrickmcgee_ , @patrickmcgee_ , @patrickmcgee_ , @patrickmcgee_ , @patrickmcgee_ , @adamscrabble , @trippmickle , @thomas_m_wilson , @patrickmcgee_ , @patrickmcgee_ , @patrickmcgee_ , @joemillerjr , and @alexeheath Tweets: Patrick McGee / @patrickmcgee_ : “Steve Jobs looms so large in the cultural imagination that there is a lingering sense Tim Cook needs to oversee something truly major — a rival to @Tesla, an unmatched pair of AR glasses — to truly cement his legacy.” Apple leadership still v Jobsy... https://giftarticle.ft.com/... https://twitter.com/... Ian Cowie / @iancowie : Spare a thought for cynics who called the top - all the way up - as #Apple's #stockmarket value soared by an average of more than $700m a day from when Tim Cook took over in August 2011 to this week when it touched $3 trillion! Full disclosure: long AAPL https://giftarticle.ft.com/... Patrick McGee / @patrickmcgee_ : But Cook said Jobs had “a sparkle in his eye that I had never seen in a CEO before.” He shocked both his friends - “they thought I was nuts” - and himself by taking the offer. He listened to a voice in his head, Cook recounted, saying “Go West, young man, Go West.” 6/7 Patrick McGee / @patrickmcgee_ : What compelled Cook to leave wasn't at all practical. “Conventional wisdom,” he told David Rubenstein," is 'you're working for the top personal computer maker in the world. Why would you ever leave?'" 5/7 Patrick McGee / @patrickmcgee_ : Another way to put this is that every Friday afternoon when Tim Cook starts the weekend, Apple's valuation has gone up by $5 billion in the previous five working days. On average, for 10.3 years. https://twitter.com/... Patrick McGee / @patrickmcgee_ : Some readers are demanding an edit to my claim that Apple's market value has grown $700m a day in Tim Cook's 10.3 years as CEO. They are right to be stunned. This statistic is crazy. It's also true. https://twitter.com/... Patrick McGee / @patrickmcgee_ : By Cook's own account, he had little interest in leaving Texas for Cupertino. Only half a year earlier he had joined Compaq, then the world's biggest PC maker. Meeting with Jobs was simply an “opportunity to talk to the guy that started the whole industry,” Cook said. 4/7 Adam Townsend / @adamscrabble : Different. Jobs: Innovator, did something far smarter than wrap good technology in snazzy design, he wrapped good technology in a great biz model Cook: 2014 did 7/1 stock split, became a ‘bank’, recapitalized shifted focus to service contracts and phone co residuals etc https://twitter.com/... Tripp Mickle / @trippmickle : Enjoyed speaking with @PatrickMcGee_ about Tim Cook, Apple's $3 Trillion Man, ahead of the May 3 release of “After Steve.” More details and preorder info on the book coming soon. https://www.ft.com/... Tom Wilson / @thomas_m_wilson : This is a great read from @PatrickMcGee_ Apple at $3tn: the enigma of Tim Cook via @FT https://www.ft.com/... Patrick McGee / @patrickmcgee_ : 🚨How's this for a stunning stat?🚨 Sincen @tim_cook took over as CEO @Apple market value has risen $705m PER DAY. Part of my just-published profile of the $3tn man thx @trippmickle @margaretomara @lkahney @BainAlerts @RonAdner @rwang0 @dansalright https://giftarticle.ft.com/... Patrick McGee / @patrickmcgee_ : Yet the most important decision Cook ever made — joining Apple in 1998 — belies none of these practical characteristics. When he was first asked to meet Jobs, Apple was on a shoestring budget, months away from potential bankruptcy. Its last hit was the Macintosh in '84. 2/7 Patrick McGee / @patrickmcgee_ : How well do we know @tim_cook? Not...at all. Common perception is that Cook is more pragmatic than visionary. A by-the-numbers analytical mind in place of Steve Jobs' knack for instinct. His greatest skill may even be avoiding risks. 1/7 Joe Miller / @joemillerjr : Superb read. Underestimate Tim Cook at your peril, basically. https://twitter.com/... Alex Heath / @alexeheath : The longevity of Apple's senior leadership bench is amazing https://twitter.com/...