Fanatics acquires trading card company Topps' name and its sports and entertainment divisions, sources say for ~$500M, as Fanatics builds out its NFT offerings
- Sports e-commerce company Fanatics has acquired sports trading card company Topps, sources confirmed to CNBC on Monday night.
CNBC Jabari Young
Related Coverage
- Fanatics Pried Baseball Cards From Topps. Now Fanatics Is Buying Topps. Wall Street Journal
- Cambia il marketing dello sport? Vendere Online · Giovanni Cappellotto
- Fanatics to Buy Topps in $500M Deal as Trading Card Biz Zooms Into 2022 Sportico
- Fanatics buys Topps trading card business for $500 million Reuters · Krystal Hu
- Topps Sold to Fanatics Comic Book · Nicole Drum
- Topps will sell its sports card business to Fanatics, a rival. New York Times · Lauren Hirsch
- It's Official: Fanatics Buys Topps; Will Keep Staff Sports Collectors Daily · Rich Mueller
- Fanatics Buys Topps Trading Card Business for $500 Million Bloomberg
- Fanatics acquires trading card brand Topps MLB.com · Thomas Harrigan
- Fanatics acquires Topps' trading cards and collectables businesses ESPN · Dan Hajducky
- Fanatics to buy iconic trading-card company Topps MarketWatch
- Fanatics buys Topps: Here's what we know about the future of the trading-card giant The Athletic · Bill Shea
- Fanatics to acquire core of Topps trading cards business Ballpark Digest · Kevin Reichard
- Michael Eisner sells Topps sports trading card company after losing key licenses Los Angeles Times · Ryan Faughnder
- Fanatics confirms ‘US$500m’ Topps deal SportsPro · Rory Jones
- Fanatics buying Topps trading card business for $500 million CNN · Paul R. La Monica
- Fanatics Acquires Topps Trading Cards and Collectibles Business Fanatics Inc · Seth Schlechter
- Fanatics to acquire Topps' trading card business for $500M PitchBook
- Michael Eisner Sells Topps Trading Cards to Fanatics Hollywood Reporter · Alex Weprin
- Sports Memorabilia Biz Braces for Change Amid Reports Fanatics Is Buying Topps for $500M PYMNTS.com
Discussion
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@jareddiamond
Jared Diamond
on x
Hi. Remember how Fanatics signed those exclusive deals with MLB and the MLBPA to make baseball cards after Topps had done it for 70 years? Well, now Fanatics has bought Topps' trading card brand. https://www.wsj.com/...
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@genxsaisquoi
Justin Spicer
on x
Fanatics likely wanted to buy Topps, Topps said no (due to hobby's boom). So Fanatics outbid Topps for the MLB card license w/ astronomical bid. Now Topps is forced to sell (at a lower price) because no one is buying Fanatics-branded cards but Topps is nothing w/out MLB license. …
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@jareddiamond
Jared Diamond
on x
Fanatics deal to buy the Topps trading card division was for $500 million, people familiar with the matter tell me and @andrewlbeaton. The deal doesn't include Topps' confectionary and gift card divisions. https://www.wsj.com/...
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@michaelrubin
Michael Rubin
on x
Could not be more excited for the future of our trading card business with the acquisition of Topps, the preeminent and most trusted trading card brand worldwide!! https://www.sportsbusinessjournal.com/ ...
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@greatbrianlast
@greatbrianlast
on x
It was bound to happen after Fanatics got the MLB deal and Topps lost their chance to go public. This keeps the brand and designs alive - that's a great thing. I hope Fanatics doesn't fuck it up. https://twitter.com/...
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@bettingbruiser
@bettingbruiser
on x
SPAC $MUDS recently cancelled its merger with Topps for ~1.2B We now know why Fanatics buys MLB sports card & NFT rights for '25 ending a 75yr relationship w/Topps Fanatics raises $350m @ $10B val Topps went private in 2007 ~$400M TODAY: Fanatics buys Topps for $500M https://twit…
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@optionshawk
Joe Kunkle
on x
$1.3B SPAC sells for $500M , seems about right https://twitter.com/...