[Thread] For media and advertising, Web3's focus on decentralization and tokenization solves few, if any, problems and is the last thing ad tech needs
This web3 shit is starting to annoy me, so here's a thread with my opinions on the relevance to media and advertising. 1/21 🧵 Tweets: @zachweinberg , @ghadjia , @bznotes , @averyj , @dhruvapandey , and @tkawaja See also Mediagazer Tweets: @zachweinberg : Thorough, detailed, worth the read. https://twitter.com/... George Hadjia / @ghadjia : I've been doing a lot of reading on web3 to educate myself on the topic. By no means an expert but struggling to reconcile the unbridled optimism with the vagueness of web3's promises. This thread is fantastic and makes clear that decentralisation probably isn't a panacea. https://twitter.com/... Bilal Zuberi / @bznotes : Thoughtful thread below: - how does one solve distribution problem without creating alternative big tech companies that just happen to be web3 - not sure consumers are looking for adhoc shitty ads, lots of paywalls, or toll booths/ subscriptions required across the internet. https://twitter.com/... James Avery / @averyj : This is all true - but much like the move to the internet it will take time for the real use cases to emerge. We are in the “copy of the front page of a newspaper on a website” stage right now. https://twitter.com/... Dhruva Pandey / @dhruvapandey : Good to see now folks are atleast talking about other side of things... https://twitter.com/... Terence Kawaja / @tkawaja : Excellent thread debunking the near term hoopla about the intersection of web3 and media. https://twitter.com/... See also Mediagazer