Nike acquires RTFKT, an NFT studio founded in 2020, for an undisclosed sum; RTFKT raised an $8M seed in May led by a16z at a $33.3M valuation
Nike is taking a plunge deeper into the world of crypto collectibles, announcing that they're acquiring the NFT studio RTFKT (pronounced “artifact").
TechCrunch Lucas Matney
Related Coverage
- NIKE, Inc. Acquires RTFKT NIKE NEWS
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- Nike takes next step into metaverse with virtual sneaker maker RTFKT Forkast · Ningwei Qin
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- Nike Expands into the Metamarket with RTFKT Acquisition The Market Herald Fancy · Grace Flynn
- View article Complex
- Sportswear Giant Nike Purchases NFT Fashion and Collectibles Startup RTFKT CoinDesk · Andrew Thurman
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- Nike Buys a Virtual Sneaker Maker Bloomberg · Kim Bhasin
- Nike Acquires Fashion and Sneaker NFT Site RTFKT HYPEBEAST · Rosie Perper
- Nike Acquires Non-Fungible Sneaker Studio RTFKT Crypto Briefing · Mike Dalton
- Nike Buys Digital Sneaker And Fashion Brand RTFKT: What Investors Should Know Benzinga
- Nike Moves Deeper Into The Metaverse By Acquiring Virtual Sneaker Designer RTFKT Forbes · Marty Swant
- Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’ The Verge · Richard Lawler
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Discussion
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Complex
Riley Jones
on x
Nike Acquires NFT Collectibles Brand RTFKT
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@rtfktstudios
RTFKT Studios
on x
RTFKT is now a part of the NIKE, Inc. family. 🌐👁🗨 https://twitter.com/...
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@zaptio
Zaptio Rtfkt
on x
WE GOT ACQUIRED BY @NIKE to fuel the digital future! 🚀 Feels like a dream, we started RTFKT inspired by NIKE 2 year ago. Today we merge forces to take the Metaverse to a new frontier ⚔️ https://twitter.com/...
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@deray
@deray
on x
what is a virtual shoe? https://twitter.com/...
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@rtfktstudios
RTFKT Studios
on x
We will continue to evolve our brand, innovations, products and community with NIKE resources and talents. NIKE is the only brand in the world we always looked up to and got inspired by when starting RTFKT. Read more about this historic moment here 👁🗨 https://news.nike.com/... h…
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@carnage4life
Dare Obasanjo
on x
Million dollar profile pictures are a distraction. NFTs will cross the adoption chasm as brands & celebrities with millions of fans give them new ways to showcase their love. It's digital Funko Pops that will go mainstream not overpriced lion & gorilla profile pics. https://twitt…
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@jowyang
Jeremiah Owyang
on x
Notice the skin color of the Hands changes color to match the avatar. Yes this company is now part of Nike. This is future of shopping and ownership. Are you ready? https://twitter.com/...
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@cdixon
Chris Dixon
on x
NFTs 🤝 digital fashion https://twitter.com/...
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@lucasmtny
Lucas Matney
on x
I've read this company's name like 100 times this year and only today I discovered RTFKT is pronounced “artifact” and not “rat-fucked” https://twitter.com/...