Palm, which helps companies and brands create NFT projects, raises a $27M Series B led by Microsoft's M12
a one-stop shop for leading creators and brands to power their NFT projects across movies, games, music, and art—to the M12 portfolio as lead of their Series B funding round. https://m12.vc/... MattMason.eth / @mattmason : A big moment for us @PalmNft. Very grateful to @M12vc, @griffin_gp, @warnerbros and everyone who participated. Come join us - we are hiring on all fronts and just getting started! 🚀🚀🚀 https://twitter.com/... @partnersnft : Palm NFT Studio Announces $27M Series B Funding - Business Wire https://www.businesswire.com/ ... @palmnft : Palm NFT Studio is proud to announce a Series B raise of $27M led by Microsoft's Venture Fund, @M12vc. We're celebrating this as positive progress toward our unwavering commitment to providing greater access to the NFT ecosystem and empowering creators. https://palm.io/... Harry McCracken / @harrymccracken : There are now two companies called Palm: this one, and the one that got the rights to use the name of the once-mighty PDA/smartphone kingpin. https://www.coindesk.com/...
Context & Ripple Effects
Palm NFT Studio’s round follows a broader NFT-marketplace financing cycle that included MakersPlace’s $30M Series A, underscoring investor interest in the commercial infrastructure around digital collectibles rather than only individual drops.
M12’s participation fits its stated focus on financial returns across a broad investment portfolio, as covered in an examination of Microsoft’s venture arm. Palm adds a creator-and-brand-facing NFT studio to that investment activity, with Warner Bros. also participating.
First-order effects
- Palm NFT Studio gains $27M to expand the services it offers companies and brands building NFT projects across movies, games, music, and art.
- M12, Griffin Gaming Partners, and Warner Bros. become financially aligned with Palm’s effort to serve branded NFT launches.
Second-order effects
- NFT marketplaces such as MakersPlace face a better-funded adjacent supplier for brands that want project creation and support, not solely a venue to sell collectibles.
- Media, gaming, music, and art brands evaluating NFT projects gain a more capitalized specialist provider, increasing pressure on rivals to combine creative, technical, and distribution capabilities.
Third-order effects
- If funding continues to favor studios and marketplaces alike, the NFT sector may organize around a stack of specialized service providers for brands rather than around standalone collectible releases.
- Strategic participation from a media company and a gaming-focused investor points toward branded entertainment and games becoming important customer channels for NFT infrastructure.
The trend: NFT financing is broadening from marketplaces toward the service layer that helps established brands create and operate digital-collectible projects.