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TEXXR

Chronicles

The story behind the story

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Square is changing its name to Block, effective December 10, and renaming Square Crypto to Spiral, as its business shifts toward technologies like blockchain

Kate Rooney / CNBC :

CNBC Kate Rooney

Discussion

  • @blocks Block on x
    Block is @Square, @CashApp, @spiralbtc, @TIDAL, @TBD54566975, and our foundational teams who support them. We're here to build simple tools to increase access to the economy. https://block.xyz/ https://twitter.com/...
  • @square @square on x
    We're changing our company name so we can give the full @Square brand to our Seller business. So now we need a name to tie @Square, @CashApp, @TIDAL, and @TBD54566975 together into one. That name is “Block.” Why? https://twitter.com/...
  • @reinh Senior Oops on x
    I am losing my mind https://twitter.com/...
  • @blocks Block on x
    If press releases are your thing, here's ours. https://www.businesswire.com/ ...
  • @hughlangley Hugh Langley on x
    the more i look at this the funnier it gets https://investors.block.xyz/ ... https://twitter.com/...
  • @hhariri Hadi Hariri on x
    Wait. This isn't a joke? https://www.cnbc.com/...
  • @lorcanrk Lorcan Roche Kelly on x
    Ma: I Blocked that payment to you. Them: Why? I want my money! Me: Yes, it will be there soon, I Blocked it Them: Why did you block it? I want my money Me: Yes, I know you're in a hurry, that's why I Blocked it. Them: F**k you https://twitter.com/...
  • @spiralbtc Spiral on x
    Square Crypto is now Spiral. Since our formation, the spiral emoji has been a part of our brand lore, and given the opportunity to rebrand to CoinSomething or BitWhatever, we went a different way. Spiral looks and sounds cool. What other reason do we need? https://spiral.xyz/... …
  • @virtualelena Elena on x
    manifesting the future https://twitter.com/...
  • @carnage4life Dare Obasanjo on x
    The only way to accept our current reality is that the billionaires are trolling us. https://investors.block.xyz/ ...
  • @maxthecomrade Max Bosenko on x
    $SQ changes it's name to Block. Block is an overarching ecosystem of many businesses united by their purpose of economic empowerment, and serves many people—individuals, artists, fans, developers, and sellers. https://squareup.com/...
  • @jsnell Jason Snell on x
    Department of misread headlines https://twitter.com/... https://twitter.com/...
  • @kevinroose Kevin Roose on x
    Hmm! https://twitter.com/...
  • @z_humphries Zach Humphries on x
    I think jack dorsey is going all in on Bitcoin and crypto! Let's go! https://twitter.com/...
  • @gtinari George on x
    this feels totally unnecessary lmao you can focus on blockchain without changing your name to block believe it or not https://twitter.com/...
  • @ron_miller Ron Miller on x
    I feel like this what would happen if we Techmeme on SNL. This is the kind of thing they would come up with. https://twitter.com/...
  • @cashapp Cash App on x
    Some family news https://twitter.com/...
  • @scottmonty Scott Monty on x
    Does this mean @jack is the BlockHead? https://twitter.com/...
  • @goldman Jason Goldman on x
    Like, I get this just comes down to taste. But the overall aesthetic of everything web3 is shit. https://twitter.com/...
  • @mndoci Deepak Singh on x
    The world is going nuts https://twitter.com/...
  • @carnage4life Dare Obasanjo on x
    Facebook rebranding as Meta to signal the company's future is the metaverse has set a trend. Square is now renaming itself Block implying that their future is crypto and blockchains. I guess what's left is Apple rebranding as A to imply their future is AR (or Automobiles). 😁 http…
  • @mgsiegler M.G. Siegler on x
    Which of the public tech companies will now jump at the chance to rename as “Chain” and “Verse”? https://twitter.com/...
  • @antoniofrench Antonio French on x
    😑. Please just fix your Payroll product. I'm sick of calling customer service every week. https://twitter.com/...
  • @harrymccracken Harry McCracken on x
    OMG, this is a trend now. https://www.cnbc.com/...
  • @marciadorsey @marciadorsey on x
    I LIKE it! 💕 https://twitter.com/...
  • @ericnewcomer Eric Newcomer on x
    Square is such a good name...
  • @jack Jack⚡️ on x
    UpdateTip: https://twitter.com/...
  • @sam_l_shead Sam Shead on x
    Another name change https://www.cnbc.com/...
  • @kr00ney Kate Rooney on x
    Square changes corporate name to Block 🚨 Comes as $SQ focuses on new technologies like blockchain and expands beyond its original credit card reader business Effective Dec 10, will still trade under ticket $SQ https://www.cnbc.com/...
  • @tonyajoriley Tonya Riley on x
    Missed opportunity for “Tungsten Cube” https://twitter.com/...
  • @davidfrum David Frum on x
    “We felt the former branding was a little two-dimensional” https://twitter.com/...
  • @gamoid Matt Weinberger on x
    Anyway, remember IHOB https://twitter.com/...
  • @mmasnick Mike Masnick on x
    Freed from the shackles of @twitter, @jack is now getting creative in his other business... 😉 https://twitter.com/...
  • @caseynewton Casey Newton on x
    Meet the new Block logo. In a Jeff VanderMeer novel, it's the last thing you see before you die https://twitter.com/...
  • @billspacman Bill Spacman on x
    Quick someone take @square https://twitter.com/...
  • @parismarx Paris Marx on x
    i see things in tech are only going to get more stupid as we head in 2022 https://www.theverge.com/...
  • @dcseifert Dan Seifert on x
    two days after stepping down from CEO of twitter and dorsey is already blocked wow https://twitter.com/...
  • @anildash Anil Dash on x
    Worse name, worse logo. I understand the challenge of trying to build an umbrella brand that can encapsulate everything from Cash App to Tidal, but... eh https://twitter.com/... https://twitter.com/...
  • @rmac18 @rmac18 on x
    Lol it's funny watching people trying to make sense of this. It doesn't really signal anything? The company was already doing this. https://twitter.com/...
  • @samro Sam Ro on x
    Square is changing its name to Block. The Twitter handle is @Blocks https://twitter.com/...
  • @levie Aaron Levie on x
    I feel like someone didn't send me the memo that we were all changing our company names this quarter.
  • @carnage4life Dare Obasanjo on x
    I thought a Square is 2D and Block implies 3D (aka Web 2.0 -> web3) was too cheesy then I checked out the official website and I deadass fell out of my chair 😂🤣🙃 https://twitter.com/...
  • @trish_regan Trish Regan on x
    .@Jack's no fool on this one. And, Zuck won't be the only one fighting for space in the #Metaverse... 😉 👇https://trishintel.com/ ...
  • @nationalpost @nationalpost on x
    The company will continue to call its seller product Square, and the new corporate identity won't lead to any organizational changes https://financialpost.com/...
  • @isosteph Stephanie on x
    incredible https://twitter.com/...
  • @jeffjohnroberts Jeff Roberts on x
    Also curious how they got verified so quickly. Maybe the CEO knew someone at Twitter... https://twitter.com/...
  • @guykawasaki Guy Kawasaki on x
    I don't get these name changes. Maybe Apple will change to Fruition. https://www.cnbc.com/...
  • @caseynewton Casey Newton on x
    Is anyone working on an AR filter that lets you do this to your own face? I want to scare my nephews https://twitter.com/...
  • @lanceulanoff Lance Ulanoff on x
    I mean, a Square is a Block, so... https://www.cnbc.com/...
  • @coindesk @coindesk on x
    Square's renaming to Block caps off years of leading the way to mainstream crypto integration. It's vastly more significant than Facebook's PR-driven “Meta” rebranding. Opinion for the Node newsletter @davidzmorris @Jack #bitcoin @square https://www.coindesk.com/...