Adobe: US consumers spent $10.7B online on Cyber Monday, below expectations and down 1.4% from $10.8B in 2020, as many shoppers returned to physical stores
- Consumers logged online Monday and spent $10.7 billion, marking a 1.4% decrease from year-ago levels, according to data from Adobe Analytics.
Adobe's $10.7B measurement puts Cyber Monday below both expectations and 2020's $10.8B level, while consumers shift some holiday purchases back to physical stores.
Online retail teams face a smaller Cyber Monday sales pool than the prior year, rather than another pandemic-era online-shopping record.
Second-order effects
The back-to-back Black Friday and Cyber Monday declines make the holiday weekend less reliable as a source of year-over-year e-commerce growth for retailers planning promotions and inventory around online demand.
Physical stores regain relevance in retailers' holiday sales mix as shoppers who had concentrated purchases online in 2020 return to in-person buying.
Third-order effects
If holiday spending continues to divide more evenly between stores and websites, retailers will need to treat digital growth as a channel-mix question rather than assume pandemic-level online gains persist.
The 2021 pullback appears to be a reset from an unusually strong 2020 benchmark, not a permanent ceiling: Adobe later recorded $11.3B in Cyber Monday spending in 2022.
The trend: Holiday retail is moving from pandemic-driven online concentration toward a more contested mix of e-commerce and physical-store spending.
Just in, per Adobe Analytics data: Cyber Monday online sales drop 1.4% from last year to $10.7 billion, falling for the first time ever💻💰 https://www.cnbc.com/...
Consumers logged online Monday and spent $10.7 billion, marking a 1.4% decrease from year-ago levels, according to data released by Adobe Analytics. https://www.cnbc.com/...
Makes sense, I don't think people are in a very jolly “buy buy buy” consuming mood with the state of the world, economy. High end gun parts and gear pays dividends in the form of capability though 😉 https://www.cnbc.com/...
#BidenBlueChristmas updates Three revealing data points: 1. Cyber Monday sales fall for first year, ever 2. Online Black Friday sales down vs. 2020 3. In-person Black Friday traffic -28% vs. pre-pandemic 2019 https://www.cnbc.com/...
Reminder: National Retail Federation coined the term “Cyber Monday” in 2005 when people had much slower internet ay home than they did in the office. Today, the term is utterly meaningless https://www.wsj.com/...
Big thank you to the countless teams at Amazon that helped make Black Friday and Cyber Monday such a success for customers and our selling partners! https://www.aboutamazon.com/ ...
@Techmeme @annierpalmer If you read Amazon's blog post carefully, you'll notice that it doesn't actually say that the company broke any sales records over Cyber Monday or Black Friday. In 2020 and 2019, Amazon explicitly said that it did. https://twitter.com/...