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Chronicles

The story behind the story

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London-based buy now pay later startup Zilch raises $110M at a $2B valuation led by Ventura Capital; Zilch was last valued at $500M in April

- London-based start-up Zilch has raised $110 million in a round of funding that values it at $2 billion, four times the $500 million it was worth eight months ago.

CNBC Ryan Browne

Context & Ripple Effects

Zilch's re-rating has been unusually fast even by 2021 standards: an $80M Series B at a $500M+ valuation in April, then a Series B extension adding another $110M from Goldman Sachs and the Daily Mail's owner in July, and now this $110M round led by Ventura Capital that quadruples the price in eight months.

The deal lands mid-wave for London fintech — payments firm Zepz raised $292M at a $5B valuation in August and neobank Zopa hit unicorn status with a $300M Vision Fund-led round just weeks ago — making Zilch one of the fastest-rising UK consumer-finance names of the year.

First-order effects

  • Zilch exits 2021 with well over $300M raised across the year and a $2B mark, giving it balance-sheet firepower to fund receivables and compete on pricing against larger BNPL incumbents.
  • Ventura Capital takes the lead position on a four-times-up round, while earlier backers from the April and July tranches see paper gains inside a single year.

Second-order effects

  • Institutional names like Goldman Sachs already buying into BNPL paper lowers the cost of capital across the sector, pressuring every consumer-credit startup's funding terms upward — and pushing London rivals like Zepz and Zopa to defend their own marks with comparable rounds.
  • A $2B valuation on a company valued at $500M in April sets a local benchmark that other UK fintech founders will anchor their own raises against.

Third-order effects

  • Later coverage shows the pattern's limit: Zilch's 2025 raise led by KKCG came in at the same $2B valuation, meaning the 2021 spike marked a ceiling rather than a floor — a template for how BNPL marks inflated during the cheap-money window and then went sideways once rates turned.
  • If flat follow-on rounds become the norm for 2021's cohort, the sector shifts from valuation competition to unit-economics competition, with lenders who funded growth cheaply forced to prove repayment quality instead.

The trend: Zilch's eight-month quadrupling is a data point in the 2021 London fintech funding surge whose peak valuations — as its own later flat round shows — became the high-water line before the sector repriced.