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Internal Facebook docs show time spent by US teenagers was down 16% YoY, young US adults were also spending 5% less time on the social network, and more

Millennials are losing interest in Facebook too, new documents show https://www.bloomberg.com/... via @technology Kurt Wagner / @kurtwagner8 : NEW story w/ @damclaugh: Internal docs and research show Facebook isn't just losing popularity with teens. It's losing popularity with those under 30. They're spending less time, creating fewer posts + sending fewer messages. https://www.bloomberg.com/... Carl Quintanilla / @carlquintanilla : The internal documents showed “a troubling trend that seemed to be accelerating: Facebook was losing popularity with teens and young adults.” (via @business) $FB https://www.bloomberg.com/... https://twitter.com/... Kurt Wagner / @kurtwagner8 : FB's teen issues have been well documented. But historically, most teens who joined IG would “age up” to Facebook by age 19 or 20. That's no longer happening. Internal research shows “aging up” is taking longer (e.g. 24 or 25 years) old if at all From an internal report: https://twitter.com/... @jedimarkus77 : Forgive me for sounding not-bearish on the Book of Face but hasn't this been a narrative for a looooooooong time? Maybe the acceleration rate is the new story... Zuck can just claim “transitory” right? $FB https://twitter.com/... Michele Boldrin / @micheleboldrin : Not a good week for FB. I hope it gets worse and worse week after week :) https://www.bloomberg.com/... Martin Sfp Bryant / @martinsfp : “The declines among teens and young adults on Facebook have been almost invisible to outsiders. Facebook doesn't break down its user numbers by age group, and it has evaded questions from Wall Street analysts” https://www.bloomberg.com/... Lisa Abramowicz / @lisaabramowicz1 : Researchers found that “time spent” by U.S. teenagers on Facebook was down 16% year-over-year, and that young adults in the U.S. were also spending 5% less time on the social network. https://www.bloomberg.com/...

Bloomberg

Discussion

  • @kurtwagner8 Kurt Wagner on x
    NEW story w/ @damclaugh: Internal docs and research show Facebook isn't just losing popularity with teens. It's losing popularity with those under 30. They're spending less time, creating fewer posts + sending fewer messages. https://www.bloomberg.com/...
  • @carlquintanilla Carl Quintanilla on x
    The internal documents showed “a troubling trend that seemed to be accelerating: Facebook was losing popularity with teens and young adults.” (via @business) $FB https://www.bloomberg.com/... https://twitter.com/...
  • @kurtwagner8 Kurt Wagner on x
    FB's teen issues have been well documented. But historically, most teens who joined IG would “age up” to Facebook by age 19 or 20. That's no longer happening. Internal research shows “aging up” is taking longer (e.g. 24 or 25 years) old if at all From an internal report: https://…
  • @micheleboldrin Michele Boldrin on x
    Not a good week for FB. I hope it gets worse and worse week after week :) https://www.bloomberg.com/...
  • @jedimarkus77 @jedimarkus77 on x
    Forgive me for sounding not-bearish on the Book of Face but hasn't this been a narrative for a looooooooong time? Maybe the acceleration rate is the new story... Zuck can just claim “transitory” right? $FB https://twitter.com/...
  • @martinsfp Martin Sfp Bryant on x
    “The declines among teens and young adults on Facebook have been almost invisible to outsiders. Facebook doesn't break down its user numbers by age group, and it has evaded questions from Wall Street analysts” https://www.bloomberg.com/...
  • @lisaabramowicz1 Lisa Abramowicz on x
    Researchers found that “time spent” by U.S. teenagers on Facebook was down 16% year-over-year, and that young adults in the U.S. were also spending 5% less time on the social network. https://www.bloomberg.com/...