Pinterest redesigns its home feed, adding a Watch tab for short videos and photo albums
The redesigned home feed includes two sections: browse and watch. — Pinterest said Wednesday it's revamping its home feed, adding a new tab called Watch where people can scroll through short videos or a series of photos. Source: Pinterest Newsroom .
Context & Ripple Effects
Pinterest has steadily added distinct discovery surfaces, from Explore's trending topics and native video to the curated Today hub. The home-feed redesign extends that segmentation by making video- and album-led viewing a dedicated destination alongside browsing.
The change also gives Idea Pins' video, music, and editing tools a more natural consumption surface, linking Pinterest's creator format to a feed designed for sequential viewing.
First-order effects
- Pinterest users now choose between a Browse feed and a Watch feed, with short videos and photo albums concentrated in the latter.
- Creators using Idea Pins gain a dedicated home-feed route for video and multi-image work rather than relying solely on Pinterest's general browsing experience.
Second-order effects
- Pinterest's product teams must align recommendations across Browse, Watch, Today, and Explore so separate entry points do not split discovery into disconnected experiences.
- The Watch tab raises the value of creator formats built for repeat viewing, encouraging more of Pinterest's publishing activity toward short video and serialized visual posts.
Third-order effects
- If Pinterest continues separating its feed by consumption mode, its core product shifts from a single visual-search feed toward a portfolio of specialized discovery surfaces.
- That structure makes creator tooling and recommendation quality more central to Pinterest's ability to turn visual discovery into recurring feed consumption.
The trend: Pinterest is evolving from a unified pin-discovery service into a multi-surface feed product that pairs search and browsing with creator-led short-form viewing.